Buyerlink is looking for a hands-on, strategic performance marketing leader to own and scale paid social and native advertising for our Home Services and Automotive business. This role will define the vision, lead and develop a high-performing team, set strategy, build and optimize campaigns, improve lead quality and scale volume, and create a repeatable growth model that can expand across Buyerlink’s broader portfolio.

This is an in-person role at our office in Victoria, BC. We are not accepting applications outside of the Victoria, BC area.

Must have:

- Has personally scaled Meta lead gen spend to hundreds of thousands per month while improving CPL and lead quality
- 3+ years in paid social performance marketing, and still hands-on in Meta Ads Manager today (i.e. personally building, launching, and optimizing campaigns in Meta)
- B2C consumer lead gen background, and knows how to balance lead gen KPIs well, including CPL, volume, and lead quality

Nice to have:

- Has experience in native and display ads beyond Meta
- Knows Tableau, GA4, and lead gen landing page flow
- Home services or Automotive industry lead gen background

Job details:

The VP of Paid Media will lead both strategy and execution: managing meaningful budgets, developing test-and-learn programs, partnering cross-functionally, and building the systems, team, and reporting needed to make paid social and native display advertising a scalable consumer acquisition engine and repeatable playbook. This role is ideal for a proven, hands-on operator, ready to step into broader ownership and executive leadership.

Responsibilities:

- Own paid social & native display advertising for the Home Services and Automotive verticals




- Lead campaign strategy while remaining hands-on with execution and management
- Scale lead volume profitably while continuously improving lead quality, conversion rates, and CPL
- Own channel performance, economics, and investment
- Build a rigorous experimentation and optimization program

What You’ll Do

- Own paid social and native advertising strategy for Buyerlink’s Home Services and Automotive verticals, with Meta as the primary platform.
- Build, launch, manage, and optimize campaigns across Meta, native, display, programmatic, and emerging social platforms.
- Drive profitable growth by scaling lead volume while continuously improving lead quality, conversion rates, CPL, and overall campaign efficiency.
- Create a disciplined testing program across creative, audiences, offers, and campaign structure.
- Partner with Creative, Analytics, Engineering, Sales, and vertical leadership to align paid media strategy with business priorities.
- Strengthen measurement and reporting across Meta Pixel, Conversions API, offline conversions, attribution, and lead quality (acceptance rates, contact rates, appointment rates, close rates).
- Use AI tools to improve campaign planning, research, creative iteration, analysis, forecasting, reporting, and experimentation speed.
- Develop the paid social playbook,



operating model, processes, and team structure needed to scale the channel across Buyerlink.
- Share clear performance insights, risks, recommendations, and investment plans with senior leadership.

What You’ll Bring

- 3+ years of performance marketing experience, including substantial ownership of hands-on paid social and native advertising.
- Deep expertise in Meta Ads Manager, including campaign setup, optimization, measurement, and scaling across Facebook and Instagram.
- Experience leading B2C paid social campaigns in Home Services, Automotive, lead generation, or another high-volume consumer acquisition environment.
- Proven track record of scaling paid social advertising programs to hundreds of thousands of dollars per month, while improving efficiency, lead quality, and ROI.
- Strong understanding of local-market acquisition, service-area constraints, seasonality, consumer intent, and lead-quality economics.
- Proven ability to manage meaningful paid media budgets and scale investment based on business performance.
- Strong analytical skills and comfort working with performance data, financial metrics, attribution, and business KPIs.
- Experience designing and leading creative, audience, conversion, and market-testing programs.
- Ability to translate campaign performance into clear insights, decisions, and recommendations for senior stakeholders.
- High ownership, rigor, organization, and accountability.
- Bachelor’s degree in marketing, business, analytics, or a related field, or equivalent skilled experience.

The Leadership Opportunity

This is an opportunity to define Buyerl

📌 VP, Paid Media (Victoria)
🏢 Buyerlink
📍 Victoria