You're the kind of DIGITAL THINKER who turns member insight into online experiences that CONVERT.

The Opportunity

You don't just manage a website, you shape the way members discover, plan, and book travel online. You understand that a excellent digital experience is where strategy, data, and storytelling meet, and you know how to translate business priorities into online journeys that are seamless, trusted, and built to grow.

As our Travel Product and Sales Digital Experience Strategist, you'll advance the online member experience and digital growth strategy within AMA's Travel division. You'll be the primary business voice for Travel's digital initiatives, partnering with Digital Experience, Marketing, IT, and vendor teams to identify opportunities, define requirements, and deliver member-focused solutions. You'll lead our AI and Lean initiatives for Travel, own digital funnel optimization, support crisis response through innovation, and keep our Travel website accurate, compelling, and performing. Success looks like measurable growth in digital channel sales and conversion, smooth project delivery, and an exceptional online travel experience for AMA members.

A Place to Belong

AMA is committed to providing an inclusive, respectful, and accessible environment. If you require an accommodation at any time during our recruitment process, please contact [email protected]. We'll work with you to feel supported throughout your journey with us.

AMA is more than a workplace; it's a family. Together, we help protect the things that matter most to our more than one-million members—everything from roadside safety to retail savings, food security to childhood well-being- And with operations that span automotive, registries, travel,



insurance and more, the opportunities to grow with us are almost limitless

About

Building on a century of proud service in Alberta communities, we're passionate about making a meaningful difference in the places where we live and work. And that all begins with our people. As part of the AMA team, you'll enjoy:

- Competitive salary and flexible benefits, with five packages to choose from and up to $3,000 in health and wellness spending accounts.
- Employer-paid retirement savings program, including 5% AMA contribution and 5% matching.
- Employee-exclusive discounts on travel, insurance, memberships, driver education, registry services, and more.
- Free travel medical insurance for you and your immediate family.
- Ongoing professional development, with unlimited learning opportunities, and dedicated time for personal growth.
- Paid vacation and personal days, including three weeks of vacation to start, a Me Day, a Volunteer Day, and the option to purchase additional vacation time.
- Flexible work models that make sense for your lifestyle.

Who You Are

- You're a digitally-minded strategist with a strong grasp of online channel management, digital experience principles, and website content best practices.
- You're equally comfortable in business and tech conversations—you can gather requirements, align stakeholders,



and translate what the business needs into something delivery teams can build.
- You thrive on continuous improvement, bringing curiosity around AI tools, Lean methodology, and new ways to automate and simplify how work gets done.
- You're analytical by nature—you use data, member behaviour, and digital performance insights to recommend the next move, not just report on the last one.
- You're a clear, confident communicator who can present to leadership and cross-functional teams, and influence outcomes without needing formal authority.
- You stay calm and resourceful under pressure, whether it's a project deadline, a launch readiness crunch, or a member crisis unfolding abroad.
- You're highly organized, able to juggle multiple concurrent projects and priorities without losing the detail that matters.
- You lead by example and live the values of TYLF (Treat You Like Family).

How You'll Make An Impact

- Advance AMA Travel's digital growth strategy by improving the online product experience, leading Travel's participation in the digital product and experience roadmap, surfacing member journey opportunities, gathering business requirements, and recommending enhancements that drive sales and conversion.
- Develop and present regular reporting on digital channel performance, member online behaviours, and growth opportunities to guide roadmap, optimization, and digital investment decisions.
- Partner with the product SME to merchandise the Travel website, identify friction points, and continuously optimize the member experience.
- Lead Travel's business participation in digital projects, supporting requirements gathering, stakeho

📌 Travel Product (Edmonton)
🏢 AMA - Alberta Motor Association
📍 Edmonton