This role requires a minimum of 40% on-site presence. Additional in office work may be required based on business needs. On-site expectations are subject to change and may be adjusted on a temporary or permanent basis.

Employment status: Regular full-time
Position's anticipated start date:2026-12-07

Salary/Rate of pay:$75,100 - $88,300

Application requirements:

- Your up-to-date resume.

Do you currently work for Canadian Blood Services? All employees must apply via the internal career page .

Together, the work we do connects people and changes lives — including your own.

Be part of a dynamic, collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to secure blood, plasma, stem cells and organs and tissues.

About the role

The Integrated Marketing team at Canadian Blood Services is seeking a Regulated full-time Marketing Specialistto join our dynamic and purpose-driven group within theDonor Engagement and Corporate Reputationdivision.

As a key member of the Integrated Marketing team, you will be responsible fortranslating marketing strategy—grounded in audience, market, and product insights—into exceptional and inspired marketing campaigns and activations. Ourmarketing strategy and activation teams bring together marketing strategy, campaign and creative excellence, and performance marketingto deliver integrated initiatives that drive growth, engagement and impact.

You will lead the development and execution of creative, high-performing marketing programs that align with corporate growth objectives and elevate our brand presence. A critical part of this role involvesbuilding inspired,



insight-driven briefs for both internal and external creative and strategy partners. You’ll manage these relationships with care and professionalism to ensure alignment, creativity, and excellence in execution. You’ll also work closely withnational integrated leads across regions, ensuring local relevance and national consistency in sales and marketing delivery.

- Turn strategy into action: Develop and implement integrated marketing strategies and campaigns that drive awareness, engagement, and support for Canadian Blood Services’ mission and business goals.
- Drive growth through marketing: Drawing on your marketing expertise, you will develop and implement integrated marketing campaigns that contribute to the execution of growth strategies and Canadian Blood Services’ business goals.
- Champion GTM alignment: Leverage your skills and experience to lead the end-to-end development and execution of campaigns that are aligned with our go-to-market (GTM) framework and drive corporate objectives.
- Lead with insight and creativity: Design and deliver compelling content and marketing experiences that resonate with diverse audiences across digital, social, and traditional platforms.
- Champion brand excellence: Serve as a brand ambassador, ensuring consistency, clarity,



and impact in all marketing communications.
- Advise and collaborate: Provide strategic marketing counsel to internal stakeholders and leadership, guiding the development of tactical plans that align with broader organizational priorities.
- Drive executional excellence: Manage the end‑to‑end execution of marketing initiatives, ensuring timelines, budgets, and performance metrics are met.
- Build inspired briefs: Craft clear, compelling briefs that guide internal and external partners toward creative and strategic excellence.
- Foster strong partnerships: Manage relationships with creative agencies, consultants, and internal collaborators with care and clarity.
- Engage nationally: Collaborate with integrated leads across regions to ensure campaigns are both locally relevant and nationally aligned.
- Support transformation: Contribute to key change initiatives by developing marketing approaches that foster understanding, alignment, engagement and growth across internal and external audiences.

What you will bring

- Post-secondary education in Marketing, Communications, or a related field.
- 3–5 years of experience in marketing strategy, campaign development, or integrated communications.
- Proven ability to translate complex strategies into clear, actionable marketing plans.
- Strong storytelling and content development skills across multiple platforms.
- Experience leading cross-functional marketing initiatives and collaborating with diverse teams.
- A proactive, detail-oriented mindset with a passion for delivering results.
- Experience working with creative agencies or e

📌 Marketing Specialist (Ottawa)
🏢 Blood
📍 Ottawa