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Team Overview
Trans Union Canada’s Sales team brings solution expertise to clients across the Canadian market. We partner with clients to understand their most key business challenges and apply Trans Union’s data, analytics and solutions to address them. Working closely with our sales, solution and analytics teams, we help clients make better decisions and achieve measurable results. This is a remote position which may require occasional in-person attendance at work-related events at the discretion of management.
Role Overview And Core Responsibilities
As a Senior Business Development Executive, Identity & Fraud Sales, you will partner closely with our sales teams to drive growth, support complex sales opportunities and serve as the subject matter expert on identity and fraud across Canada. You will work with customers to understand their challenges, demonstrate the value of our solutions and advance opportunities to a successful close.
Serve as an Identity & Fraud Sales Expert Bring expert-level knowledge of the fraud and identity ecosystem, including fraud typologies, attack trends, prevention approaches and how organizations detect and manage fraud risk.
Quickly build working knowledge of Trans Union’s Identity Verification and Fraud Prevention solutions, and position them within a client’s onboarding, decisioning and broader fraud strategy.
Stay current on fraud trends, regulatory developments and competitive offerings to clearly communicate Trans Union’s value. Generate New Business Opportunities Partner with sales teams to grow existing client relationships, and identify,



develop and win new Identity & Fraud opportunities.
Deliver against individual sales targets aligned with broader Fraud/Identity growth goals.
Contribute to pipeline growth with accurate forecasting and help shape effective resource prioritization. Engage and Consult with Customers Lead discovery with fraud, risk, operations and executive stakeholders to understand objectives and challenges, and translate them into tailored solutions and defined use cases.
Build business cases that quantify fraud loss reduction, false-positive and friction trade-offs and ROI.
Design proof-of-concepts and retro studies, and turn the results into clear commercial recommendations.
Engage senior stakeholders and decision-makers throughout the sales process, from qualification to close. Deliver Exceptional Sales Presentations Lead compelling presentations, demonstrations, workshops and client engagements.
Clearly articulate solution functionality, performance and business benefits.
Adapt your style and approach to meet the needs of different audiences and buying groups. Collaborate Across Trans Union Bring in product, analytics and implementation partners for detailed design, data feasibility, testing and delivery as opportunities progress.
Collaborate with Market Development partners to identify new growth opportunities.
Share market trends, competitor activity and customer feedback across Canadian financial services, fintech, insurance and diversified markets to inform sales strategy and product development. Required Knowledge And Experiences Bachelor’s degree or equivalent experience.
15 + years of experience in technical sales, pre-sales or

📌 Senior Business Development Executive, Identity (Toronto)
🏢 TransUnion
📍 Toronto