Waabi, founded by AI visionary Raquel Urtasun, is the leader in Physical AI. With a world-class team, we’re unlocking the next era of autonomous transportation with technology that’s powering commercial autonomous trucks and robotaxis. Waabi is backed by and partners with world leaders in AI, automotive, logistics, and deep tech.
With offices in Toronto, San Francisco, Dallas, and Pittsburgh, Waabi is growing quickly and looking for diverse, creative and collaborative candidates who want to impact the world in a positive way. To learn more visit: About the Role
We’re looking for a Growth and Demand Marketing Manager to build and run our demand generation engine from the ground up. This is a hands-on, generalist role on a small team - you’ll set lifecycle marketing strategy, execute campaigns, create content, and personally generate qualified opportunities for sales. You’ll work closely with our Brand Marketing Manager, Event Marketing Manager, and Director of Product Marketing, but you should be comfortable owning your own work end-to-end rather than directing others to do it.



As we scale, this role has a clear path to leading a broader growth and demand generation function.
You Will… Develop and execute lifecycle marketing programs - including nurture tracks and email campaigns - that guide senior technology decision makers in logistics through awareness, consideration, and conversion.
Drive marketing qualified leads (MQLs) that convert into sales opportunities and ultimately customer acquisition.
Spend roughly 20% of your time proactively prospecting and qualifying senior logistics-technology decision makers yourself - giving you direct control over your own funnel’s quality, not just its volume - and handing sales-ready opportunities to the sales team.
Track customer acquisition cost by channel and campaign; use that data to continuously refine messaging, targeting, and channel mix.
Own lower-funnel digital campaigns - paid search/social, retargeting - and

📌 Growth And Demand Marketing Manager (Toronto)
🏢 Waabi
📍 Toronto