Job Description
Directive Consulting is the leading B2 B marketing agency for companies that are optimized for metrics that don't move the business. With over a decade of expertise and 420+ B2 B brands behind us, we know what real results look like. We operate through 3 divisions: Performance, Communications, and Commerce, each built to share intelligence and align on revenue. Our methodology, Discoverability OS™ aligns brand and demand to guide your ICP to choose you across every decision point. Across Technology, Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing.
Job Description
Directive Consulting is the leading B2 B marketing agency for companies that are optimized for metrics that don't move the business. With over a decade of expertise and 420+ B2 B brands behind us, we know what real results look like. We operate through 3 divisions: Performance, Communications, and Commerce, each built to share intelligence and align on revenue. Our methodology, Discoverability OS™ aligns brand and demand to guide your ICP to choose you across every decision point. Across Technology, Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing.
At Directive, we're always looking to connect with talented people who care about work that actually counts. As we grow across all 3 divisions, we're seeking forward-thinking people who thrive in rapid-paced environments, are obsessed with analytics and storytelling,



and are ready to make their mark doing B2 B marketing that actually means something.
Overview
The Strategist, Shopping & Marketplace owns the strategy and performance of Directive Commerce's two highest-impact practice areas: Shopping Ads (feed-driven Google, Bing, Tik Tok, Meta) and general paid search and paid social activations focusing on both DTC and B2 B customer generation.
Role And Responsibilities
Strategic Ownership of Client Accounts
The Strategist is the strategic lead on assigned accounts. They own diagnosis, roadmap, and revenue outcomes. Lead Shopping and Paid Search & Social strategy and execution for mid-market and enterprise B2 B manufacturers and distributors
Lead Strategy Calls, Proposal Calls, and Quarterly Business Reviews
Translate channel performance into P&L; impact for client executives (CFO, VP Ecommerce, VP Sales) Shopping Practice Leadership
Own how feeds and Shopping campaigns work for B2 B catalogs. Direct feed strategy in Feedonomics or Go Data Feed (or equivalent): taxonomy, GTIN/MPN enrichment, attribute mapping, parent/child architecture, custom label usage
Build Shopping and Performance Max campaigns scoped to B2 B buyer behavior, not consumer search patterns
Enforce cross-channel exclusion logic to protect distributor relationships and prevent cannibalization Paid Social & Paid Search Practice Leadership
Own client outcomes on Google, Microsoft, Meta, Tik Tok, and beyond Build full-funnel paid search and paid social strategies across Google, Microsoft, Meta, Linked In, and Tik Tok that drive both DTC revenue and B2 B

📌 Strategist, Paid Media (Calgary)
🏢 Directive
📍 Calgary