Shape conversion-focused creative remotely at Directive Consulting, leading designers, motion contractors, testing, workflows, and campaign performance.
This Head of Creative position leads the Performance Design department within a B2B marketing agency. You will balance creative craft with performance marketing, ensuring work meets conversion benchmarks across paid social, display, video, and landing pages. The role reports to senior leadership and partners with paid media and client success teams.

Key Responsibilities





Ensure creative meets craft and conversion benchmarksBuild workflows supporting excellent client creative outputEnsure campaigns include testing and learningPartner with paid media and client success teamsRepresent Performance Design in pitches and client conversationsRequirements:
Five-plus years in creative performance marketing rolesTrack record managing multidisciplinary creative teamsAbility to present strategy and financial projectionsUnderstanding of creative departments as businessesAbility to translate creative thinking into business languageLead performance creative strategy, team development, testing, and client partnership while advancing Directive Consulting’s DiscoverabilityOS methodology.
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📌 Creative Director Performance Marketing (Winnipeg)
🏢 Directive
📍 Winnipeg