Drive lifecycle marketing at Toast through Marketo, automated journeys, and behavior-based personalization within a hybrid work model. Shape customer engagement and growth programs.
As Senior Manager, Lifecycle Marketing, you will build, run, and optimize programs across onboarding, activation, retention, renewal support, expansion, and cross-sell. Reporting to the Director, Lifecycle Marketing, you will translate strategy into live customer journeys. The work combines segmentation, campaign operations, testing, analytics, and AI-enabled personalization.

Key Responsibilities

Build lifecycle programs across conversion, onboarding, activation, retention, and cross-sellDesign journeys aligning messaging, offers, channels, timing, and customer needsLaunch behavior-based programs improving engagement, usage, retention,



and revenueRun cross-sell campaigns from audience selection through optimizationMaintain dashboards and share performance insights across teamsRequirements:
10+ years in lifecycle, customer, growth, CRM, or automation marketing2+ years managing people or leading lifecycle programsHands-on Marketo or similar platform proficiencyExperience building complex automated journeys and segmented audiencesExperience applying AI, predictive analytics, personalization, or experimentationBring hands-on Marketo expertise and lifecycle strategy to Toast’s engagement, retention, expansion, and cross-sell programs.
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📌 Senior Lifecycle Marketing Manager (Winnipeg)
🏢 Toast
📍 Winnipeg