This is a remote roleWho We Are Marketbridge partners with leading B2B brands to create unified Go-to-Market®systems that connectstrategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visit and follow We're Looking For If you relish the challenge of developing multi-faceted media strategies that support clients’ marketing goals, understand the complexities of media planning and buying, and bring strong B2B media experience, this may be the role for you. Marketbridgeis seeking a Director, Media Strategy to lead the development and execution of integrated media strategies for enterprise B2B clients. Working alongside a team of talented mediaprofessionals, andleading the charge on strategy media strategies withcross-functional partners, you will help build best-in-class, brand-to-demand campaigns that deliver measurable business results. WhatYou’llBe Doing The Director, Media Strategy willbe responsible fordeveloping and overseeing B2B media strategies across a portfolio of client accounts. This role requires a strong understanding of B2B media channels, vendors, platforms, and emerging trends, along with the ability to translate clientobjectivesinto actionable media plans. You will serve as a strategic media lead for clients, guideplanningand activation teams, and collaborate closely with account management, demand strategy, creative, analytics, and channel specialists to deliver integrated and effective campaigns.

Key Responsibilities




Media Strategy and Planning ~ Develop comprehensive B2B media strategies that align with client marketingobjectives, target audiences, and business goals ~ Translate broader marketing and demand-generation strategies into actionable, full-funnel media plans ~ Identifyand evaluate media opportunities across programmatic, paid social, SEM, trade publications, outdoor, traditional media, and other relevant channels ~ Provide strategic direction throughout campaign planning, activation, optimization, and reporting ~ Ensure media plans are appropriately structured, measurable, andoptimizedto deliver against agreed-upon objectives Review campaign performance and use data and insights toidentifyoptimization opportunities ~ Helpestablishcampaign measurement frameworks, key performance indicators, and reporting approaches ~ Ensure learnings and performance insights are incorporated into future planning and recommendations Serve as a trusted media advisor to clients, providing clear, informed, and actionable recommendations ~ Lead or support client conversations related to media strategy, planning, campaign performance, and optimization ~ Present media plans, results, insights,



and recommendations with clarity and confidence ~ Identifyopportunities to expand or strengthen the agency’s media offering within existing client relationships Build andmaintainstrong relationships with B2B media vendors and platform partners ~ Support media negotiations and work to secureappropriate rates, placements, and added value ~ Oversee media budgets and ensure investments areallocatedand managed responsibly ~ Maintain awareness of new media partners, platforms, tools, and opportunities relevant to B2B audiences Provide guidance, mentorship, and strategic direction to media team members ~ Review media plans and recommendations to ensure strategic quality, accuracy, and alignment ~ Foster strong collaboration across media, account management, demand strategy, creative, analytics, and other internal teams ~ Contribute to the continued evolution of Marketbridge’s media processes, tools, capabilities, and best practices Bachelor’s degree in Marketing, Communications, Business, or a related field is a plus ~8+ years of experience in media strategy, planning, and buying, preferably within an agency environment ~ Solid experience developing and executing media strategies for B2B clients ~ Demonstrated knowledge of B2B media channels, including programmatic, paid social, SEM, and trade publications ~ Experience managingsubstantialmedia budgets and working with media vendors and platform partners ~ Strong analytical skills and experience interpreting media performance data and reporting ~ Experience leading client presentations and providing strategic media recommendations ~ Previousexperience mentoring, managing, or providing direction to media professionals ~ Excellent communication, presentation, and relationship-management skills ~ Ability to manage multiple client accounts and quickly shifting priorities in a fast-paced agency workplace ~ From day one,you’llgain hands-on experience, work closely with supportive leaders, and continue developing throug

📌 Media Strategy and Planning Manager (Toronto)
🏢 MarketBridge
📍 Toronto