Build reliable revenue systems with Salesforce, HubSpot, and lead routing expertise while working remotely as Directive’s marketing operations owner.
This Senior Marketing Operations Manager role supports Directive’s marketing and sales teams through connected systems and disciplined reporting. You will own CRM architecture, routing, attribution, data integrity, and the technologies linking the go-to-market function. You will also translate performance data into recommendations for sales, finance, and executive leadership.

Key Responsibilities

Design CRM objects, validation rules, Flows, formulas, layouts, and sync logicManage routing, booking rules, capacity, and handraiser follow-up workflowsMaintain attribution definitions, UTM governance, and offline conversion trackingBuild pipeline reporting, pacing models,



dashboards, and conversion analysisTrain teams and maintain documentation, diagrams, and operational how-to materialsRequirements:
Five-plus years building or rebuilding B2B operations functionsAdvanced Salesforce skills including Data Loader, reports, and dashboardsDeep HubSpot knowledge across workflows, lists, properties, and integrationsAnalytical ability using Salesforce and Google SheetsAbility to operate independently as a team of oneUse Salesforce, HubSpot, reporting, and process design to create dependable systems supporting Directive’s revenue operations.
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📌 Revenue Operations Systems Manager (Winnipeg)
🏢 Directive
📍 Winnipeg