Lead B2B demand generation consulting from a remote setting, with Toronto preferred, combining executive advisory and hands-on program building.
Demand Spring seeks a VP to design, build, and activate advanced revenue marketing practices for client organizations. You will structure ambiguous problems, run workshops, create transparent deliverables, and manage stakeholders through implementation. The work spans demand generation, account-based marketing, lifecycle programs, scoring, routing, and marketing attribution. You will help client teams adopt new processes and connect execution to measurable pipeline and revenue outcomes.

Key Responsibilities

Design scalable demand generation and account-based marketing programsBuild lifecycle, scoring, routing, and campaign orchestration modelsCreate funnel, pipeline, reporting,



and attribution frameworksAdvise CMOs, CROs, and Revenue Marketing executivesSupport proposals, sales conversations, and engagement scopingRequirements:
10+ years of client-side B2B marketing leadership experienceConsulting-style delivery and stakeholder management capabilitiesProven strategy and hands-on program implementation experienceDeep fluency with connected marketing and sales technology stacksStrong written, verbal, and executive communication skillsApply demand generation, ABM, lifecycle marketing, and attribution expertise to measurable client revenue marketing programs at Demand Spring.
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📌 Vpb Demand Generation Consulting (Winnipeg)
🏢 Demand Spring
📍 Winnipeg