Drive customer expansion at SOCi.
Ai through account-based marketing, AI-enabled workflows, and data-driven campaigns supporting distributed brands. This leadership role manages two Demand Generation Managers and a Marketing Coordinator.
The Director, Customer & Partner Marketing owns programs for cross-sell, upsell, account growth, retention, and partner-sourced pipeline. You will serve multi-location brands, franchise organizations, and property businesses while collaborating with Sales, Account Management, Customer Success, Partnerships, and Product Marketing. Revenue accountability and operational efficiency remain central.

Key Responsibilities

Develop customer marketing strategies generating expansion pipeline and retention supportBuild account-based campaigns for complex customer buying groupsLead lifecycle campaigns, nurture programs, webinars, events,



and communicationsCreate co-marketing programs with agencies, technology providers, and resellersAnalyze performance data and optimize investments, workflows, and campaignsRequirements:
8+ years of B2B SaaS marketing experience5+ years in customer, expansion, or partner marketing3+ years managing and developing high-performing teamsExperience with Marketo, Salesforce, automation, and AI-enabled workflowsProven pipeline and revenue results from cross-sell and upsell programsLead SOCi.
Ai customer expansion marketing with account-based strategy, AI-enabled execution, partner collaboration, and measurable revenue accountability.
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📌 Director Customer Expansion Marketing (Winnipeg)
🏢 SOCi.ai
📍 Winnipeg