09 Nov
|
FINTECH PROFESSIONALS
|
Winnipeg
09 Nov
FINTECH PROFESSIONALS
Winnipeg
Campaign analytics leadership meets SQL and Pega CDH in Downtown Toronto, with a hybrid schedule requiring three to four office days weekly.
This 12-month Manager role covers acquisition, engagement, cross-sell, retention, and win-back campaigns. You will shape analytical roadmaps, audiences, testing, measurement, and optimization. The work connects marketing priorities with actionable recommendations across customer segments, products, channels, and journeys.
Key Responsibilities
Lead campaign analytics from chance sizing through post-campaign evaluationDevelop segmentation, propensity, response, uplift, and customer-value strategiesBuild business cases and forecast financial outcomes for campaign decisionsDesign measurement frameworks and apply control groups and A/B testsDeliver dashboards,
scorecards, deep dives, and executive-ready recommendationsRequirements:
Bring 5+ years of progressive analytics experienceHave 3+ years of strong SQL and data-analysis experienceUnderstand experimentation, incrementality, targeting, personalization, forecasting, and ROI analysisUse Python, R, SAS, Power BI, Tableau, or comparable toolsHold a quantitative bachelor's degree or related qualificationApply campaign measurement, SQL, experimentation, and customer analytics expertise to optimize decisions in a hybrid Toronto assignment.
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📌 Campaign Analytics Manager Sql Pega Cdh (Winnipeg)
🏢 FINTECH PROFESSIONALS
📍 Winnipeg