AI Content Marketing Lead
About BigGeo
BigGeo is the Spatial Cloud. We help companies manage and access the world’s spatial data. Any size, any slice, any insight. Delivered in seconds.We’re building something that hasn’t existed before: a new layer of the internet where the “where” and “when” behind every decision is instantly clear, programmable, and actionable. Our platform removes the complexity that has kept spatial data locked in silos for decades, and replaces it with speed, precision, and control.We’re a Calgary-based company, early and moving fast, with real customers, real infrastructure, and a explicit point of view on where the world is going.Why BigGeo Exists and Why People Build Here
Most companies are spatially blind. They know what their data says, but not where or when things actually happen. That gap costs real money, creates real risk, and limits what AI can actually do in the physical world. BigGeo exists to close that gap. We’re not building another tool. We’re building the rails that connect the planet’s moving data to the systems that run the world. That’s a big problem, and it takes people who care about doing things right, not just fast.People build here because:The problem is real and the category is open. We’re not competing for the middle of an existing market. We’re defining a new one. Your work shapes what the category becomes.Your fingerprints are on the architecture. We’re at the stage where the decisions you make today become the foundation tomorrow. What you ship matters.We run on clarity, not politics. We move with purpose. No bureaucratic drag, just a team that agrees on the mission and gets to work.You’ll grow fast because the problems are hard. Spatial data at scale is a genuinely difficult domain. If you want to be stretched, you’ll be stretched.We’re building for longevity. We’re not chasing hype cycles. We’re building infrastructure, the kind that compounds in value over time and earns the trust of the companies that depend on it.The Role
BigGeo is seeking an AI Content Marketing Lead to shape how BigGeo is discovered, understood, and talked about.This is not a traditional content marketing role built around producing a high volume of content. You will combine storytelling, brand building, marketing judgment, and AI experimentation to develop ideas people understand, remember, and want to share.You will own BigGeo’s content strategy and editorial direction, help shape our brand narrative and point of view, build thought leadership around the Spatial Cloud, and find compelling stories across our technology, customers, people, and industries.You will also explore a rapidly changing part of up-to-date marketing: how AI is reshaping search, discovery, content creation, and brand visibility. You will experiment with how BigGeo is discovered and represented across AI systems and develop approaches for increasing our visibility across both traditional search and the emerging AI ecosystem.This is a high-ownership role for someone who can find the compelling story behind complex technology, develop a strong point of view, and build the systems required to turn those ideas into sustained market awareness.What You Will Build and OwnAs AI Content Marketing Lead, you will build the content, narratives, and AI-enabled systems that increase awareness and understanding of BigGeo.You will build and own:BigGeo’s content strategy and editorial directionBrand narratives and points of view around the Spatial CloudContent and campaigns designed to increase brand awarenessTechnology, customer, people, and industry storytellingExecutive and company thought leadershipAI visibility and generative engine optimization strategiesOrganic search and emerging discovery strategiesBigGeo’s social content strategy and experimentationCustomer stories, use cases,



and outcome‑driven contentPR and communications opportunities around launches, industry conversations, and company momentsAI-powered workflows for research, ideation, creation, repurposing, and distributionExperiments across new AI tools, channels, formats, and discovery mechanismsMeasurement of brand reach, engagement, share of voice, AI visibility, organic discovery, and contribution to growthKey Responsibilities
Brand Narrative and StorytellingFind and develop compelling stories about BigGeo’s technology, customers, people, industries, and the problems we are solvingTranslate complex concepts involving spatial data, infrastructure, AI, and real‑world systems into ideas people can understand and rememberHelp shape BigGeo’s voice, point of view, and the larger narratives we want to ownDevelop transparent narratives that reinforce BigGeo’s position as the Spatial CloudMaintain consistency across stories while adapting them for different audiences, channels, and momentsLook beyond product features to identify ideas with broader market and cultural relevanceContent Strategy and Editorial DirectionOwn content strategy across campaigns, web, social, thought leadership, customer storytelling, and organic discoveryDevelop editorial priorities based on the audiences, conversations, and ideas that matter most to BigGeoBuild an editorial system that connects company priorities with timely market opportunitiesDetermine where long‑form, short‑form, visual, social, executive, customer, or other formats are most effectivePartner with Marketing and Growth to connect content strategy with broader campaigns and business objectivesFocus the content program on quality, relevance, and impact rather than content volumeThought LeadershipBuild BigGeo and its executives into recognized voices across spatial intelligence, location data, AI, infrastructure, and the industries we serveIdentify topics and conversations where BigGeo has a distinctive and credible point of viewDevelop articles, social content, presentations, commentary, contributed content, and other thought‑leadership formatsWork closely with leadership and technical subject‑matter experts to extract ideas and turn them into compelling narrativesBuild repeatable approaches for transforming internal expertise into external thought leadershipAI Visibility and Generative Engine OptimizationDevelop BigGeo’s approach to visibility across AI‑powered discovery environmentsMonitor how BigGeo, the Spatial Cloud, and relevant category concepts are represented across systems such as ChatGPT, Claude, Gemini, Perplexity, and emerging AI channelsExperiment with content structures, sources, distribution strategies, and digital signals that improve BigGeo’s discoverability and representationTrack changes in how AI systems surface brands, companies, concepts, and sourcesConnect AI visibility efforts with broader organic search, content, PR, and brand strategiesBuild an evidence‑based understanding of what improves BigGeo’s presence across the emerging AI discovery ecosystemSocial and Audience DevelopmentBuild a distinctive social presence for BigGeo rather than simply distributing existing contentExperiment with formats, narratives, voices,



and creative approaches that increase reach and meaningful engagementIdentify conversations where BigGeo should participate and develop timely responses or perspectivesPartner with executives and subject‑matter experts to strengthen their individual voices where appropriateUse audience and performance signals to continuously improve the social strategyPR and CommunicationsIdentify media, industry, launch, and cultural moments where BigGeo should have a voiceDevelop stories and angles that make BigGeo relevant to broader conversationsSupport company announcements, product launches, and major milestones with clear narratives and supporting contentIdentify opportunities for commentary, contributed perspectives, interviews, and industry participationEnsure external communications reinforce the narratives and category position BigGeo wants to establishCustomer StorytellingFind stories that demonstrate how customers and partners use BigGeo to solve meaningful real‑world problemsTurn technical implementations and outcomes into accessible narrativesDevelop customer stories, use cases, interviews, and supporting content across multiple formatsPartner with Sales, Product, and customer‑facing teams to identify strong storytelling opportunitiesConnect individual customer outcomes to the broader value of the Spatial CloudAI-First Content Operations and ExperimentationUse AI throughout the content lifecycle, including research, ideation, synthesis, drafting, editing, repurposing, analysis, and distributionBuild repeatable AI‑powered workflows that improve both content quality and production speedExperiment with emerging AI tools and determine where they meaningfully improve marketing workDevelop methods for rapidly turning one strong idea into relevant formats across multiple channelsMaintain strong human editorial judgment, accuracy, originality, and brand consistency across AI‑assisted workShare successful AI workflows and practices with the broader Marketing teamMeasurement and OptimizationDefine how BigGeo measures awareness, content performance, social reach, share of voice, organic discovery, AI visibility, and contribution to growthEstablish baselines and track changes over timeIdentify which narratives, topics, channels, and formats generate meaningful audience responseUse performance data to determine what BigGeo should produce more of, change, test, or stopBuild reporting that connects content activity to brand and business outcomes rather than production volumeTechnology and Tools
The AI Content Marketing Lead will work across modern content, analytics, search, social, communications, and AI environments.Relevant tools and environments may include:Generative AI assistants and research systemsAI‑powered writing, analysis, and content development toolsChatGPT, Claude, Gemini, Perplexity, and emerging AI discovery environmentsContent management and publishing platformsSocial publishing and analytics toolsSearch and organic discovery platformsGenerative engine optimization research and monitoring toolsMarketing automation and analytics platformsCreative and multimedia production toolsWeb analytics and attribution systemsRapid experimentation and prototyping toolsOperational collaboration happens through Slack, Google Workspace, and Monday.The AI and discovery landscape is changing quickly. Success will depend less on expertise with one specific tool and more on your ability to continually test new systems, understand what is changing, and turn those changes into an advantage for BigGeo.What You Bring
Required Experience
Demonstrated experience creating compelling stories, narratives, campaigns, or content for complex subjectsStrong writing, editing, interviewing, and storytelling abilityAbility to understand complex technology and translate it into clear, memorable ideas for different audiencesExperience developing content strategy, editorial direction, brand narratives, communications, or thought leadershipStrong understanding of how content contributes to brand awareness and audience development
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📌 Ai Content Marketing Lead (Winnipeg)
🏢 BigGeo
📍 Winnipeg