Before it reaches a dinner plate, PPO’s technology has already checked it for foreign materials, measured it and judged its quality, in milliseconds. Most people never think about how their food gets from farm to fork. We’re looking for a Marketing Manager who will be the voice and face of PPO, to our customers, to our industry and to our own team. An exciting opportunity to lead the marketing function in partnership with the Chief Customer Officer!

Location: Remote, Ontario - with occasional visits to the Waterloo office.

Chief Customer Officer, working closely with the CEO and VP Sales

PPO combines advanced hardware, software and very large datasets to make the food we eat safer and better. Our inspection systems help food processors catch problems that the human eye, and older technologies, miss. We’re scaling quickly, and proud to be part of Waterloo’s tech community. You’ll set the direction, do a lot of the work yourself, and lead the people who help us turn attention into pipeline.

Shape how PPO talks about itself, alongside the CEO, Chief Customer Officer and VP Sales, and make sure that story shows up consistently everywhere we go to market.

- Translate complex technology into stories that plant managers and executives actually want to hear: customer wins, the people behind the line, and the science of food quality.
- Create and publish content that earns attention: website pages, blogs, case studies, videos, sales decks, brochures and social posts.
- Own our social channels (LinkedIn, YouTube, X, Facebook, Google Business Profile), including producing short-form video.

BUILD THE PIPELINE

- Along with Sales Operations, manage our Business Development program, setting campaigns, targets, playbooks and cadences that turn marketing interest into qualified meetings for Sales.
- You’ll drive sales enablement, coordinate/lead sales meetings, and equip the team with the tools, resources, and strategies they need to succeed.
- Plan and run account-based and email campaigns to new and re-engaged leads, measure what works, and keep Salesforce clean and accurate.




- Own search and digital performance, both organic (SEO) and paid (SEM), so we capture as much of the interested market as possible.
- Partner with Sales on new markets, new food categories and new geographies.

Run our trade show and events program end to end, anchored by IPPE in Atlanta each January, including strategy, booth, logistics, on-site energy and post-show follow-up.

- Plan and host customer webinars, plant tours, government visits and on-site events.
- With the CEO and Chief Customer Officer, lead public relations and government relations, including press, agency partners, grant writing and outreach.

Treat generative AI as a core part of how marketing works at PPO, not a side project. Test new tools for content, research, personalization, analytics and BDR workflows.

- Share what you learn with the wider team, and help other departments adopt what works.
- Build the annual marketing plan and budget alongside the Chief Customer Officer.
- Report monthly on activity and outcomes, focused on pipeline and revenue impact, not just impressions.
- Manage agencies, freelancers and suppliers, including our branded PPO gear.

You know our customers, products and story well enough to pitch PPO yourself. You’ve audited our channels and shared a plan.

- The Business Development program runs on a clear playbook, and campaigns are producing measurable qualified meetings with demonstrated impact from the use of AI tools.
- IPPE is our best show yet, marketing-sourced pipeline is growing, and AI is built into every aspect of the team’s daily workflow.

The right person will feel at home in both lists below.

Gets genuinely excited about food: where it comes from, how it’s made and how it gets to our plates.





- Builds trust easily with executives, customers, agencies and their own team.

5 to 8+ years in marketing, ideally in B2B with a long, complex enterprise sales cycle.

- A track record of building and delivering marketing plans in a quick-moving, entrepreneurial company.
- Experience building or running a BDR or SDR program, or partnering closely with one.
- Strong writing and content skills. We’ll ask for samples: blogs, web copy, social posts, scripts or campaigns.
- Hands-on skill across digital marketing: SEO, SEM, email, marketing automation, social and analytics.
- Experience planning and running large, complex trade shows.
- Experience in public relations and government relations.
- Hands-on use of tools such as Salesforce, Mailchimp or HubSpot, WordPress, Hootsuite, Leadfeeder and Wistia, plus generative AI tools in your daily work.
- Excellent project management and organization, working both independently and as part of a team.

BONUS POINTS FOR

- Experience in the food, food processing, agriculture or industrial technology industries.
- Experience marketing complex hardware or software products to technical buyers.
- Video production or editing skills.
- Grant writing experience.

Your work helps put safer, better food on tables around the world, and you’ll see the results in customer wins.

- You’ll shape how marketing works at a scaling tech company, with the freedom to try new things.
- Flex days on top of your vacation, and respect for your life outside work.
- Competitive health, dental and vision coverage for you and your dependents.
- Flexible work. This role is remote today. It may become hybrid in future, with some time at our Waterloo office.
- Always learning. Courses, conferences and new experiences are encouraged and supported.
- Community. Join our annual team charity fundraiser and be part of Waterloo’s tech hub.

We use AI tools to support our recruitment process, including helping us organize applications and identify early matches based on role criteria.

📌 Sales And Marketing Manager (Remote) (Canada)
🏢 HighlightTA
📍 Canada