Marketing and Brand Strategy Full Time TORONTO, ON Hybrid

Dig Insights is an innovation intelligence company that helps brands find the next sources of growth for their business, and predict which opportunities are most likely to be successful. Our work is led by a team of over 250 strategists, insightsconsultants, developers,and data scientists. Sincewe started in 2010,we’vebeen focused on setting a recent standard for the insights industry – challenging the traditional model and building for what comes next.That means hiring people who are bright, creative, resourceful, and kind. People who succeed at Dig are curious, questionestablishednorms and are passionate about helping our clients to move their businesses forward. We're looking for a highly organized, strategic marketer to own our account-based marketing and paid digital programs end-to-end. As Manager, ABM & Paid Digital, you'll be the connector between our marketing team, our sales organization, and our external paid media agency. You'll set the direction for how we use paid channels to drive brand awareness and engagement with priority accounts, then make sure it gets executed well, on time, and with measurable impact on pipeline.

You will manage the end-to-end project flow of ABM campaigns, from kickoff and creative briefs through launch, optimization, and wrap-up, and project manage the ABM and paid digital strategy, including target account tiers, segmentation, and campaign sequencing. Working with the agency, you will set ABM goals tied to account warmth, pipeline, and revenue targets, and you will coordinate with content and subject matter experts to ensure campaigns are supported by relevant messaging and assets.



You will also partner with marketing operations on lifecycle programs, segmentation, lead flow, and data integrity so that ABM activity connects cleanly to the funnel.

You'll work closely with sales leadership, content, marketing operations, and our agency partner, and report into the SVP, Marketing & Brand Strategy.

Run the ABM and paid digital strategy, aligned to business goals and sales priorities.

Align target account tiers with the right level of investment and personalization for each.

Maintain the target account list in collaboration with commercial leadership.

Monitor the lifecycle, identifying opportunities to improve engagement and conversion across the account journey.

Review agency work and performance, give direction, and hold partners accountable to agreed deliverables and outcomes.

Run the operating rhythm for ABM programs: kickoffs, status check-ins, retrospectives, and planning cycles.

Act as a continuous feedback loop, bringing sales and BD learnings together with campaign and content output.

Monitor KPIs for ABM, paid digital, and lifecycle effectiveness.

Maintain dashboards and reporting frameworks that show marketing's impact on pipeline and account engagement.

Analyze campaign and account-level data to identify trends, gaps, and opportunities for optimization.

Translate performance into clear recommendations, to be presented to commercial leaders.





Work with commercial operations to ensure accurate tracking and campaign data integrity.

Partner with commercial operations on lead scoring, lifecycle stages, segmentation, and nurture programs so they align with ABM priorities.

Provide input on lifecycle strategy and sequencing for priority accounts and segments.

Partner with commercial leadership on account targeting, handoff, and follow-up.

Collaborate with content, design, and internal SMEs to ensure smooth campaign execution.

You have 4–5 years of experience in B2B marketing, with hands-on ABM, paid digital, demand generation, or lifecycle marketing experience.

You're an exceptional project manager who stays organized across many concurrent campaigns, stakeholders, and deadlines.

You're comfortable with data and can turn campaign performance into clear insights and recommendations for senior audiences.

You've worked with marketing automation and CRM platforms like HubSpot, Propensity, Clay, or Salesforce.

Bonus: experience with ABM platforms, paid social and programmatic advertising, or building pipeline-focused dashboards.

A hybrid-remote work environment, where employees have the flexibility to work remotely or from one of our offices

Unlimited vacation policy

Offices in Toronto and Chicago, located steps to public transportation in the downtown core

Regular social events such as charity poker nights, trivia events, team building days, and more!

We are committed to creating an inclusive work environment and encourage applications from all qualified candidates including those in the BIPOC and LGBTQ communities, and from people with disabilities.

📌 RESPONSABLE DIGITAL (H/F) (remote)
🏢 Collage
📍 Toronto