Shape Birks’ luxury social presence through social strategy and original content creation across its hybrid work model. Build community and brand awareness. Reporting to the Manager, Digital Marketing, this specialist develops social media strategy and content for Birks and Maison Birks. You will manage editorial calendars, create platform-native assets, and collaborate with Creative Studio, Brand Marketing, and agency partners. The work supports audience growth, engagement, and business objectives across multiple channels.

Key Responsibilities:

Develop annual strategies across Instagram, Facebook, TikTok, Pinterest, YouTube, and LinkedIn

Manage editorial calendars for Birks and Maison Birks

Create photography, short-form video, Reels, Stories, and behind-the-scenes content





Oversee Chinese social media agency partners

Analyze performance and optimize content strategies

Requirements:

Three to five years’ relevant social media or digital marketing experience

Photography, videography, and short-form video editing capabilities

Proficiency with CapCut, Canva, Adobe Creative Suite, or equivalents

Experience managing social strategies and editorial calendars

Robust English and French proficiency

Bring luxury brand sensitivity, creative storytelling, and analytics expertise to Birks’ social media strategy and content.

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📌 Social Media and Content Marketing Specialist (Montreal)
🏢 Maison Birks
📍 Montreal