Lead paid search and paid social performance for BDO Canada LLP in Toronto through blended office, client-site, and virtual work. Apply deep digital marketing expertise to measurable campaigns and growth. As Senior Digital Marketing Specialist, Growth & Digital Performance, you will manage acquisition and conversion initiatives. The full-time individual contributor role covers Google Analytics 4, Google Tag Manager, SEO, AEO, dashboards, and landing-page optimization. You will report to the Digital Manager and coordinate digital deliverables with stakeholders. Key Responsibilities:
Manage paid search and paid social campaigns Analyze funnel performance and identify actionable trends Plan briefs, timelines, approvals,
and measurement requirements Support landing-page optimization, experimentation, and A/B testing Report performance through dashboards and data visualization Requirements:
Five to seven or more years in related digital marketing Hands-on paid search and paid social experience Solid Google Analytics 4 knowledge Practical Google Tag Manager experience Experience with SEO and conversion optimization Bring paid media, analytics, and optimization expertise to BDO Canada LLP’s Toronto digital performance team.