Jobs by Category: Sales and MarketingJob Function: MarketingStatus: Full TimeSchedule: RegularDescriptionAre you a passionate marketing leader who thrives at the intersection of loyalty strategy, campaign execution, and high-impact partnerships? Do you love building programs that create real value for customers and drive measurable growth? If so, we have an exciting opportunity for you!The TELUS Rewards team is looking for a energetic Senior Marketing Manager to champion and elevate our loyalty program — one of Canada's most exciting customer rewards ecosystems. This is a high-impact individual contributor role where you'll own the end-to-end marketing strategy and execution for TELUS Rewards, driving program awareness, member growth, and partnership activation with iconic brands like WestJet.Here's the impact you'll make and what we'll accomplish togetherAs the Senior Marketing Manager, TELUS Rewards, you will be the driving force behind the program's marketing presence — internally and externally. Here's how:Lead the development and end-to-end execution of integrated marketing campaigns to promote TELUS Rewards across internal and external channelsDrive go-to-market strategies that increase program awareness, member acquisition, and engagement across Mobility & Home servicesChampion personalization and segmentation strategies to deliver relevant, timely messaging across the full customer journeyOwn campaign performance tracking, KPI reporting, and continuous optimization to maximize ROI and program impactPartnership Marketing & ExecutionOwn the marketing execution for key Rewards partnerships, including flagship partners such as WestJet, from campaign brief through to activation and post-campaign analysisCollaborate with Business Development and partner teams to develop co-branded campaigns that amplify the value of TELUS Rewards for membersIdentify and evaluate new partnership marketing opportunities to enhance the program's value proposition and competitive positioningManage partner marketing timelines, deliverables, and stakeholder communications to ensure seamless executionProgram Growth & Member EngagementDevelop and execute strategies to grow the TELUS Rewards member base and increase active engagement within the programDrive the evolution of the Rewards value proposition through compelling storytelling, offers,



and member communicationsSupport channel readiness and integration of Rewards messaging across all customer acquisition and retention touchpointsLead competitive analysis across loyalty and telco sectors to identify growth opportunities and maintain market leadershipCross-Functional CollaborationPartner with Product, Technology, and Operations teams on program enhancements and new feature launchesWork with Brand and Communications teams to ensure consistent, on-brand Rewards messaging across all channelsEngage with Sales and Customer Care teams on channel enablement and Rewards program educationCollaborate with Finance on campaign budgeting, business casing, and financial planning for marketing initiativesCoordinate with Legal, Regulatory, and Privacy teams to ensure all campaigns and partner activations meet compliance requirementsQualificationsWhat You BringBachelor's degree in Marketing, Business Administration, or a related field5+ years of progressive marketing experience with a proven track record of delivering resultsDemonstrated success leading integrated marketing campaigns from strategy through execution across multiple channelsExperience in partnership marketing, co-branded campaigns, or loyalty/rewards program marketingStrong analytical skills — you're comfortable working with data and translating insights into actionable marketing strategiesExcellent project management capabilities with the ability to manage multiple campaigns and priorities simultaneouslyExceptional communication and presentation skills, with the ability to influence and collaborate with stakeholders at all levelsProficiency in marketing analytics, KPI tracking, and performance optimizationAgility and adaptability to thrive in a fast-paced, dynamic environmentEntrepreneurial spirit — self-driven, proactive, and comfortable navigating ambiguityNice to HavesProven experience managing loyalty, rewards, or customer engagement programsExperience in telecommunications, travel, or retail partnership marketingFamiliarity with TELUS Consumer Solutions, including wireless and wireline business unitsBilingual (English/French) is an assetExperience with CRM platforms, marketing automation, and digital campaign toolsSalary Range: $86,000-$160,000Performance Bonus or Sales Incentive Plan:



15%Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your familyFlexibility to work in-office, virtually or a combination of both, based on the role's requirementsGenerous company matched pension and share purchase programsOpportunity to give back to communities in which we work, live and serveCareer growth and learning & development opportunitiestodevelop your skillsAnd much more …Job Type: This is for a current vacancyA bit about usWe’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.Sales and MarketingHelp us, help our customers make a real connectionWe are honoured to be recognized$14.7 billionTELUS’s annual revenue$4.8 billionThe brand value that TELUS brings13Consecutive years our annual dividend payment has increasedAccessibilityTELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.We offer accommodation for applicants with disabilities, as required, during the recruitment process.#J-18808-Ljbffr

📌 Senior Marketing Manager, Telus Rewards - C$86,000 - C$160,000 A Year (Toronto)
🏢 Telus
📍 Toronto