Lead positioning and messaging strategy remotely for Demand Spring, building research-backed frameworks that guide revenue marketing and sales execution. This contract, fractional executive assignment suits a senior strategist with repeated B2B experience. You will work directly with client leadership on competitive differentiation, value propositions, segmentation, and content strategy while moving across engagements independently. Key Responsibilities:

Develop positioning frameworks, category strategies, and value propositions Analyze competitive intelligence and market landscapes for strategic decisions Build corporate, product, persona, and campaign messaging hierarchies Define content pillars, formats, channels,



and journey alignment Support launches across products, markets, and customer segments Requirements:

10+ years in B2B brand, growth, or positioning strategy Consulting or senior in-house strategy experience Excellent writing and narrative construction skills Experience facilitating executive workshops and stakeholder alignment Independent contractor experience across multiple client engagements Apply your positioning expertise, competitive research, and messaging discipline to Demand Spring’s remote client strategy work.

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📌 B Positioning and Messaging Vice President (Winnipeg)
🏢 Demand Spring
📍 Winnipeg