08 Nov
|
Mondelez
|
Toronto
Overview Senior Manager, Insights and Analytics at Mondelz Canada will partner with cross‑functional teams to deliver consumer‑centric insights that unlock growth. Responsibilities Lead the development and execution of learning plans for category and brands. Collaborate with marketing to define strategic initiatives and proactively identify growth opportunities. Synthesize multiple data sources—including custom qualitative and quantitative research, Nielsen scan and panel data, social listening, and big data—to capture human insights. Build a strategic point of view about human experiences using insights and analytics. Deliver actionable, compelling research insights aligned with business strategy. Deploy brand/category/area insights within global frameworks and leverage U&A; and market‑structure tools for regional and local consumer insights. Share global and regional best practices and support the Annual Contract with Brand Marketing. Generate behavior‑changing insights and identify effective levers of growth across portfolio, including innovation and equity. Liaise with Shopper Insights and other teams to apply broad shopping and consumer knowledge. Utilize the Brand Guidance System (Brand Tracking) to inform strategy. Qualifications & Experience Bachelor’s degree required; MBA preferred. 7+ years in brand/category insights and analytics leadership roles. Experience with custom qualitative and quantitative research, Nielsen data, and a range of data types (syndicated, social listening, big data). Strong analytical capabilities and proficiency in Nielsen data and other analytic tools.
Demonstrated ability to design and execute learning agendas supporting growth strategies such as renovation, innovation, shopper, consumer, and equity. Track record of influencing stakeholders, driving action, and telling compelling stories grounded in data. Comfortable with ambiguity, innovative thinking, and challenging the status quo. Effective communicator and collaborator with cross‑functional teams. Knowledge of marketing processes, business planning, and marketing strategy. Key Capabilities Strategic partner: frame consumer & shopper problems, drive strategic thinking, operationalize insights, and lead end‑to‑end initiatives. Collaborative partner: align brand purpose, creative, visual identity, architecture, and portfolio; support annual plans; maintain relationships with research suppliers. Insightful storyteller: make actionable recommendations; understand consumer behavior and drivers; use in‑market tracking,custom research, and macro thought leadership. Analytical expert: synthesize and report tracking and Nielsen data to inform tactics that drive growth; strong analyticalskillset. Influential communicator: craft cohesive stories, influence at all levels, and work seamlessly across teams. Employment Details Fixed‑term contract ending October 2027. Annual base salary range: $131,000–$163,750CAD, pro‑rated by employment dates. Advantages Health insurance, wellness and family support programs, vacation, and holiday entitlements. Some benefits are subsidized or fully paid by the company. EEO Statement Mondelez welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates with disabilities throughout the selection process. #J-18808-Ljbffr
📌 Senior Manager, Insights And Analytics (Toronto) - C$131,000 - C$163,750 A Year
🏢 Mondelez
📍 Toronto