We are building a new direct-to-consumer apparel brand launching in Spring 2027. Customers deserve better products, a stronger brand, and a world-class experience. You'll be part of a small team making key decisions, solving meaningful problems, and building the foundation of the business from pre-launch. Every decision you make will help shape how this business grows. If you're excited by big challenges, meaningful responsibility, and the chance to help build a brand from the ground up, this could be a game‑changing opportunity for you. We’re looking for a visionary and commercially‑minded Founding Director of Marketing to help bring Broad Republic to life and shape the future of our brand. This is an exciting chance to build and execute a marketing strategy from the ground up, driving brand awareness, customer connection, and meaningful business growth. Blending brand storytelling with performance‑driven marketing, you’ll turn big ideas into impactful campaigns, compelling content, and strategies that deliver results. You will define how Broad Republic shows up in the market, connecting with our audience through innovative campaigns, partnerships, creators, and integrated marketing initiatives. As a strategic and hands‑on leader, you’ll leverage data, customer insights, and market trends to uncover opportunities and accelerate growth. Working cross‑functionally, you’ll bring the brand vision to life while building the marketing capabilities and partnerships needed for long‑term success. If you’re a forward‑thinking marketer who thrives on building something new and turning brand ambition into business impact, this is your opportunity to make your mark. Lead the development and execution of Broad Republic’s marketing go-to-market plan,



translating the brand strategy and business objectives into coordinated marketing priorities, channel plans, campaigns and launch milestones. Establish marketing priorities, plans, budgets, and timelines across brand awareness, campaigns, content, customer acquisition and retention. Establish marketing priorities, plans, budgets, and timelines across brand awareness, campaigns, content, customer acquisition and retention. Understand the relationship between marketing investment, traffic, conversion, acquisition costs, revenue and profitability, and use that understanding to inform decisions. Understand the relationship between marketing investment, traffic, conversion, acquisition costs, revenue and profitability, and use that understanding to inform decisions. Amplify the Brand Develop a strong understanding of the target customer and use market insights and customer feedback to continue to inform the marketing strategy. Develop a strong understanding of the target customer and use market insights and customer feedback to continue to inform the marketing strategy. Establish campaign priorities and translate brand strategy into distinctive marketing programs that build awareness, consideration and customer affinity. Establish campaign priorities and translate brand strategy into distinctive marketing programs that build awareness, consideration and customer affinity. Lead the development of integrated campaigns,



content and brand initiatives that build awareness, engagement and customer affinity across channels such as partnerships, creators, PR and other initiatives that strengthen the brand and expand its reach. Lead the development of integrated campaigns, content and brand initiatives that build awareness, engagement and customer affinity across channels such as partnerships, creators, PR and other initiatives that strengthen the brand and expand its reach. Develop a strong understanding of the target customer and use market insights and customer feedback to inform marketing strategy. Develop a strong understanding of the target customer and use market insights and customer feedback to inform marketing strategy. Drive Marketing Performance and Growth Lead the execution and ongoing optimization of the performance marketing strategy across relevant channels, balancing near‑term acquisition and conversion with longer‑term brand growth. Lead the execution and ongoing optimization of the performance marketing strategy across relevant channels, balancing near‑term acquisition and conversion with longer‑term brand growth. In collaboration with the SVP of marketing, establish performance objectives and KPIs, using data and insights to evaluate results, optimize investment and inform future channel recommendations. Partner with Ecommerce and other stakeholders to improve the digital customer journey and identify opportunities for growth, CRO testing andA/B testing opportunities. In collaboration with the SVP of marketing, establish performance objectives and KPIs, using data and insights to evaluate results, optimize investment and inform future channel recommendations. Partner with Ecommerce and other stakeholders to improve the dig

📌 Founding Director of Marketing (Mississauga)
🏢 American Tall
📍 Mississauga