Marketing & Communications About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. The world of work as we know it is changing and we’re looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce’s core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? Agentforce is the future of AI, and you are the future of Salesforce. Salesforce is the #1 AI CRM, where humans with agents drive customer success together. The world of work as we know it is changing, and we’re looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce’s core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? Agents are only as good as the data behind them, and you are the future of Salesforce. We’re looking for a GTM Product Marketing Manager, Data 360 to help execute and scale the go-to-market strategy for Salesforce’s Data 360 portfolio. Every AI and agent deployment needs rich, trusted, real-time context to deliver real results, and Data 360 is where that context comes from. In this role, you’ll help sellers and customers see Data 360 as the foundation that makes every agent, app, and AI experience smarter. You’ll design and deliver enablement programs, build repeatable demo and sales play content, and turn usage signals and field insight into targeted programs that move sellers and customers from awareness to sustained adoption. If you thrive in fast-paced environments, excel at turning complex data and AI technology into actionable field programs,



and are passionate about enterprise data and AI, we’d love to hear from you. Serve as the Data 360 GTM expert across product, marketing, sales, pricing/packaging, and operations. Articulate how unified customer profiles, identity resolution, real-time activation, unstructured data and RAG, Zero Copy connectivity, and trusted governance ground and elevate AI agents and applications. Understand and communicate the Data 360 consumption model, helping sellers and customers navigate pricing, value realization, and Flex Credit opportunities. Sales Plays: Create, launch, and manage quarterly sales plays aligned to product priorities, market opportunities, and field needs, driving measurable pipeline growth. These turn manual, multi-source seller research into instant, accurate guidance (e.g., Iterate on them based on field usage and feedback. Partner to drive Data 360 adoption across the field. Partner across Corporate Strategy, Core Product Marketing, Product Management, Product Enablement, Sales Program Management, Strategic Events, and cross-cloud GTM teams to ensure alignment and flawless execution. Maintain a working grasp of Data 360’s architecture, capabilities, and roadmap to inform enablement and messaging. Build and deliver training materials, FAQs, talk tracks, demo guides, and high-impact presentations that empower technical and non-technical sellers alike. Field Readiness:



Partner with global go-to-market and distribution leaders to drive readiness and pipeline acceleration across all selling teams. Content Development: Develop and maintain repeatable GTM assets, including sales plays, messaging frameworks, competitor-focused content, and demo libraries, aligned to launch and campaign rhythms. Cross-Cloud Alignment: Act as the Data 360 subject matter expert across Salesforce clouds (Sales, Service, Marketing, Commerce, etc.)

Experience:
3–5+ years in Product Marketing, Solution Engineering, Sales, or Go-To-Market roles within B2B SaaS or enterprise technology. Working understanding of data platforms (CDP, data management, integration, or analytics) and enterprise AI, and how data powers AI outcomes. Technical Fluency: Ability to translate technical capabilities into transparent business value for varied audiences. Experience working with Sales Leadership, Account Executives, and Sales Programs to turn GTM strategy into field-ready execution. Success developing sales plays, enablement programs, and training materials that drive adoption and measurable pipeline impact. Strong presentation and storytelling skills, with the ability to deliver persuasive, executive-ready content. Pricing Acumen: Familiarity with consumption-based pricing and skill in simplifying complex pricing into customer-centric value narratives. Analytical Rigor: Data-driven mindset, using insights to inform GTM strategy, measure success, and refine programs. Project Management: Data & AI Familiarity: Experience supporting or marketing data, AI, automation, or agent-based products, and curiosity about how trusted data transforms business workflows. Agent-Building & Prompt Design: Hands‑on experience or strong interest in

📌 Product Marketing Manager (Quinte West)
🏢 Salesforce
📍 Quinte West