Zenith seeks a Senior Media Planning Specialist to support the development of strategic media initiatives. Focus on market data analysis and budget optimization to create effective advertising campaigns.With at least three years of media experience, you will evaluate diverse media alternatives, making informed recommendations for audience targeting. This role entails collaboration with agency partners and clients to consistently oversee campaign management and ensure achievement of objectives.Key Responsibilities:Analyze consumer insights to guide media budgetsRecommend media channel strategies and allocationsPresent strategic media plans to clientsMaintain campaign adherence to overall objectivesActively participate in financial processes and billing accuracyRequirements:Bachelor's degree in business or marketing preferred3+ years' experience in media planning and buyingStrong written and verbal communication skillsProficient in analytical tools and reporting resourcesDemonstrated critical thinking and problem-solving abilitiesMake a significant impact at Zenith by applying your strategic media planning skills to enhance client outcomes.

📌 Senior Media Planning Specialist (Toronto)
🏢 Publicis Groupe
📍 Toronto