Permanent Full TimeThe Director, Business Development, Strategic Partnerships is responsible for helping build and grow Canada Life’s wealth business within Primerica, one of its strategic distribution partnerships. This is an exciting chance to join a growing business in build mode and play a meaningful role in shaping advisor engagement, sales growth, and long-term partnership success.The successful candidate will work closely with advisors, field leaders, and internal partners to deepen relationships, drive advisor activation, identify new business opportunities, and expand adoption of Canada Life wealth solutions across the channel. This role is ideal for someone who is energized by building, highly responsive, and able to explain wealth concepts in a simple, practical, and compelling way.The channel requires regular evening and weekend engagement, and the successful candidate must be comfortable supporting advisors outside traditional business hours.What You Will DoHelp build and scale Canada Life’s wealth business within a strategic partnershipDrive sales growth and achieve or exceed regional sales targetsBuild relationships with advisors and field leaders through in-person, virtual, and phone-based engagementSupport advisor activation and business development across a large advisor baseDeliver simple, practical presentations and training on wealth and segregated fund solutionsConduct meetings, events, and business-building activities on a regular evening and weekend basisMaintain a high level of responsiveness to advisor questions, opportunities, and business needsIdentify, cultivate,



and convert sales opportunities through disciplined territory management and follow-upUse Salesforce and other tools to manage activity, pipeline, and progress against business goalsRepresent Canada Life as a trusted partner and product expert within the channelProvide pre‑sale and post‑sale support through case consultation, sales ideas, training, and follow-upContribute field insight to help improve advisor experience, sales effectiveness, and business growthRegular travel within the assigned region and regular evening and weekend work is requiredAvailability outside traditional business hours is a core requirement of the roleWhat You Will Bring7+ years of experience in financial services, investments, wealth sales, or wholesalingExperience with mutual funds and/or segregated funds in a wholesaling or advisor-facing roleStrong ability to explain wealth concepts in clear, simple, practical languageProven relationship-building and business development skillsStrong presentation, training, and communication skillsComfort working in a role where evening and weekend activity is a regular part of the jobStrong telephone, virtual, and in-person sales skillsAbility to manage a territory and maintain disciplined follow-upProficiency with Salesforce or similar CRM toolsStrong knowledge of investment products, wealth concepts,



and the advisor marketplaceIndustry designations such as CSC, IFIC, CFP, or CIM are considered assetsPost‑secondary education in business, finance, or a related field is preferredBase salary for this position is $88,100 – $138,100 annually. This represents base salary only and does not represent other variable compensation components of our total compensation (i.E., annual bonus, commission etc.).What we offerCareer Development: Opportunities for career advancement, access to industry-leading learning programs and up to $2,000 annually towards education reimbursement.Health & Wellness: Flexible health and dental benefits, plus a $5,000 mental health benefit to support your well‑being.Time Off: In addition to regular vacation and personal days, we support community involvement with a volunteer day.Financial Security: Company‑matching pension plan, share ownership program and additional investment options.Rewards and Recognition: Employee recognition programs, service milestone celebrations, employee discounts and more!Emphasis on Community: We provide a workplace where employees feel connected and supported through Employee Resource Groups (ERGs), mentorship programs, social clubs and events.We’re committed to removing barriers and ensuring equal access to employment. Applicants requiring reasonable accommodation during the application process may contact All information provided will be handled in accordance with applicable laws and Canada Life policies.Canada Life would like to thank all applicants, however only those who qualify for an interview will be contacted.#J-18808-Ljbffr

📌 Director, Business Development, Strategic Partnerships - C$88,100 - C$138,100 A Year (Toronto)
🏢 Canada Life
📍 Toronto