Brighter Click is a performance-driven creative and paid social agency helping fast‐scaling brands grow through strategic media buying, creative testing, and proprietary analytics.We're hiring a Media Buyer with strong Meta Ads experience and working knowledge of Google Ads to support multi‐channel clients and work closely under our Head of Paid Media & Performance Marketing.This role is perfect for someone who loves being in‐platform, thrives in a data‐rich workplace, and wants to level up under senior mentorship while owning the daily execution of Meta and Google campaigns.What You'll Do (Core Responsibilities)Own Daily Meta Ads Execution (Primary Channel)Build campaigns, ad sets, audiences, and creative testsManage budgets, pacing, and daily bid adjustmentsExecute against structured testing frameworksRotate creatives and diagnose creative fatigueTroubleshoot delivery issues or tracking breakdownsMaintain a clean account structure aligned with current platform "best practices"Support Google Ads Strategy & Execution (Secondary Channel)Build and optimize campaigns across the Google Ad platformImplement keyword tests, audience layering, and bid strategiesEnsure campaign alignment with Meta funnel strategiesShare cross‐channel learnings with the Head of Paid MediaMaintain ROAS and CPA targets across search and PMAX campaignsTactical Optimization & Performance ManagementEvaluate and optimize based on KPIs relevant to the account/clientDiagnose issues by funnel stage (ad → landing page → checkout)Propose solutions using the agency decision framework: Problem → 2–3 Solutions → Recommendation → Data ReasoningIdentify opportunities to scale spend safely and profitablyFlag UTM issues, pixel inconsistencies,



or attribution discrepanciesImplement weekly tests in collaboration with the Head of Paid MediaExecute creative structure tests (hook variations, angles, formats)Track results and report insights during weekly internal callsRequest new creatives when KPI thresholds trigger replacementIdentify creative bottlenecks earlyProvide actionable notes for the Creative Strategist & DesignerEnsure creative formats meet platform requirements (Meta + Google Display)Reporting & CommunicationSubmit weekly performance notes summarizing optimization and learningsKeep ClickUp tasks updated and organizedCommunicate blockers or risks early to the Head of Paid MediaSupport client communications with tactical insights as neededCollaborate with the Project Manager on timelines, launches, and revisionsYour Daily & Weekly WorkflowDailyReview Meta & Google performance across all accountsAdjust budgets, bids, and creative rotationDiagnose anomalies (CPM jumps, CPA spikes, drop in ROAS, FTIR)Optimize structure and troubleshoot trackingDocument optimization notes and update ClickUpImplement funnel, audience, and creative testsValidate tracking accuracy (Meta Pixel, CAPI, Google Tag Manager)Request ad creative/copy proactivelyParticipate in internal strategy calls and present test resultsStrong in Meta ExecutionYou enjoy being in the weeds daily, optimizing campaigns,



and spotting performance patterns early.Competent or Growing in Google AdsYou understand search intent, PMAX structures, and how to optimize toward ROAS, or you're eager to expand your Google expertise with guidance.Data-DrivenYou make decisions based on KPIs, not intuition, and love structured testing.You flag issues before they become problems and keep internal teams aligned.Creative-AwareYou understand how different creative structures impact performance and collaborate well with creative teams.Process-OrientedYou follow SOPs, maintain documentation, and keep tasks organized.ProactiveYou don't wait for direction when something looks off; you investigate issues early, propose solutions before being asked, and consistently look for ways to optimize, improve, or streamline performance and workflow.RequirementsMust-Have4+ years managing paid media ads for DTC or performance brandsStrong knowledge of PPC KPIs (CPA, ROAS/nROAS, MER, FTIR, CTR, CPM)Experience running structured tests (audience, creative, funnel)Ability to diagnose performance issues across the full funnelStrong communication skills and comfort with async team collaborationExperience with ClickUp or similar toolsWhat We OfferCompetitive salary based on experienceGrowth path toward Senior Media Buyer or Multi-Channel StrategistMentorship from a Head of Paid Media with 15+ years of experienceWork alongside Creative Strategists, Designers, and a dedicated PMAccess to proprietary analytics tools and internal naming conventionsClear SOPs, organized systems, and predictable workflowsSeniority levelMid-Senior levelEmployment typeContractJob functionMarketing and SalesIndustries: Advertising Services

📌 Paid Media Buyer - Social & Search (Toronto)
🏢 Brighter Click
📍 Toronto