Shape Medcan’s lifecycle marketing through automated journeys, triggered communications, and personalization programs. Use Salesforce Marketing Cloud to improve client engagement and retention.
This Specialist role owns hands-on execution, administration, and optimization across Medcan’s marketing automation ecosystem. You will create segmented audiences, manage campaign workflows, and deploy personalized communications. Collaboration spans Marketing, Analytics, Technology, Growth, and Product teams to deliver scalable solutions.
Key Responsibilities: Translate business requirements into scalable automation solutions
Deploy triggered communications and personalized customer experiences
Maintain subscriber management and audience segmentation solutions
Support Salesforce Marketing Cloud and CRM integrations
Test, validate, release, and deploy marketing technology initiatives
Requirements: College diploma or university degree in a related discipline
Five or more years of Salesforce Marketing Cloud experience
Proficiency in Journey Builder, Automation Studio, and Contact Builder
Experience with data extensions, APIs, and enterprise data sources
Ability to translate business needs into technical requirements
Bring journey-building, segmentation, and cross-functional collaboration skills to Medcan’s personalized lifecycle marketing operations.