Lead OOH investment strategy in Toronto with MediaOcean expertise and senior-level negotiation skills at WPP Media, WPP’s AI-driven media unit.
As Manager, Direct Activation OOH, you will oversee media investment recommendations across OOH formats. The role combines commercial negotiation, operational governance, and team leadership. You will manage client and planning relationships while translating business objectives into media investments.
Key Responsibilities: Develop comprehensive OOH investment recommendations aligned with client objectives
Secure pricing, added value, and priority media placement
Manage senior relationships with major OOH vendors
Mentor Associates and oversee campaign workflows within Prisma
Lead reconciliations, PCAs,



and process improvements
Requirements: Four to six-plus years of progressive media experience
Dedicated OOH media leadership within an advertising agency
Experience managing, mentoring, or guiding junior staff
Advanced hands-on MediaOcean campaign and financial expertise
Working knowledge of COMMB, Vividata, and media research platforms
Apply OOH investment leadership, MediaOcean command, and commercial negotiation expertise to WPP Media’s Toronto activation team.

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📌 Manager Direct Activation OOH Toronto (Ontario)
🏢 wppmedia
📍 Ontario