Shape social media amplification strategy at Rothmans, Benson & Hedges, connecting audience behaviour, KPIs and investment decisions. Support current and future product categories.
This Senior Specialist leads social governance and integrated amplification across owned, earned, shared and paid channels. You will develop campaign approaches for launches, retail activations and business priorities. The work requires analytical judgment, multi-channel experience and collaboration with agencies, platforms and stakeholders.
Key Responsibilities: Lead social media strategy, priorities and governance
Develop amplification for launches, campaigns and retail activations
Define KPIs and assess audience and performance data
Optimize investment for priorities,



behaviour and expected impact
Partner with Legal, Compliance, External Affairs and Brand
Requirements: Four or more years in marketing, media or related fields
Experience managing integrated, multi-channel campaigns
Knowledge of social media and influencer marketing
Strong analytical, reporting and KPI capabilities
Sound judgment in a highly regulated workplace
Use social media strategy, data interpretation and compliant partnership skills to guide amplification investment for RBH brands.

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📌 Social Media Amplification Strategy Specialist (Ontario)
🏢 Rothmans, Benson & Hedges
📍 Ontario