Own paid media strategy remotely for senior living clients, using Google Ads, Meta, LinkedIn, and Microsoft Ads to guide growth.
As Paid Media Manager, Senior Living at Blacksmith Agency, you will lead accounts for senior living operators and home care agencies. You will set targeting, budgets, roadmaps, and client-facing narratives. Your work centers exclusively on paid media, while a separate strategist handles SEO.
Key Responsibilities: Manage paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads
Allocate budgets, adjust bids, target audiences, and test creative
Decide when campaigns should be stopped
Maintain conversion tracking and attribution through GA4 and pixels
Present roadmaps, performance narratives, retention, and account growth
Requirements: Three-plus years hands-on with Google Ads and Meta
Campaign-building, management, and optimization experience
Demonstrated movement in ROAS, CPA, or pipeline metrics
Agency experience managing several clients simultaneously
Transparent spoken English for live calls with United States clients
Bring paid media leadership, campaign optimization, and client strategy to Blacksmith Agency’s senior living accounts remotely.

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📌 Senior Living Paid Media Manager (Alberta)
🏢 Blacksmith Agency
📍 Alberta