Lead performance marketing for Sweat Pants Agency’s DTC portfolio with Google Ads, Merchant Center, and conversion tracking expertise. Work remotely worldwide with client calls during US Eastern hours.
This senior-level position gives you ownership of Google accounts, client relationships, and the full funnel. You will investigate campaign structure, search terms, bidding, feed health, landing pages, and conversion tracking before recommending action. Your decisions will distinguish brand from non-brand, assess PMax delivery, and prioritize NC-CPA and NC-ROAS over blended reporting. Claude or an equivalent tool supports building and shipping landing pages.
Key Responsibilities: Present results, plans, and reasoning directly to clients
Review account structure, keywords, negatives, bids, and impression share
Manage Merchant Center titles, disapprovals,



promotions, and feed hygiene
Reconcile GA4, GTM, Shopify imports, tags, and enhanced conversions
Diagnose and fix creative, offer, AOV, page, or checkout constraints
Requirements: Meaningful DTC or eCommerce Google Ads buying experience
Specific experience with Shopping and PMax campaigns
Ability to explain CPA, ROAS, revenue, and changes made
AI-native approach with ability to build and ship pages
Transparent English communication and skepticism toward dashboard numbers
Apply full-funnel judgment, client leadership, and measurement discipline across Sweat Pants Agency’s Google performance accounts.

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📌 Google Ads Performance Marketing Lead (Manitoba)
🏢 Sweat Pants Agency
📍 Manitoba