Lead integrated demand generation campaigns for Fable in Ontario, combining event marketing, digital channels, and measurable pipeline outcomes. This full time role reports to the Director of Demand Generation.
As Senior Marketing Campaign Manager, you will coordinate campaign planning across field marketing, account-based marketing, outbound activity, content, and customer advocacy. The work centers on creating account-based plays with Sales and improving campaign performance through testing, reporting, and optimization.
Key Responsibilities: Develop integrated demand generation campaigns across multiple channels
Coordinate field marketing and account-based plays with Sales
Plan conferences, webinars, dinners, and customer events
Manage vendors, sponsorships, budgets, logistics, and execution
Measure pipeline performance and optimize campaigns
Requirements: Three to five years in B2B demand generation or related marketing
Experience with integrated marketing, account-based marketing, or field marketing
Experience with marketing automation and CRM systems
Interest in AI tools, email, social, and event campaigns
Highly organized communication across Sales and marketing teams
Apply campaign planning, event execution, and pipeline measurement expertise as Fable’s Senior Marketing Campaign Manager in Ontario.