Lead organic social strategy at Critical Mass by translating complex data into actionable playbooks and content concepts. This office-based role requires three weekly days in-office.
As a Senior Social Strategist, you will guide initiatives for key organizational clients. You will combine social audits, competitive analysis, platform expertise, and organic content development. Your work will connect research and insights with explicit strategic direction, implementation roadmaps, and measurable social impact.
Key Responsibilities: Develop social audits, competitive analyses, and strategic recommendations
Define content pillars, themes, and platform-specific strategies
Create strategic plans, implementation roadmaps, and tracking mechanisms




Translate strategy into compelling organic content concepts
Manage reporting, briefings, optimization, and social listening
Requirements: 4-6+ years of organic social strategy experience
Experience developing content with increasing responsibility
Ability to translate complex data into actionable direction
Expertise across major social platforms and organic best practices
Experience with Sprout Social, Brandwatch, or equivalent platforms
Bring strategic thinking, platform expertise, and client communication skills to Critical Mass’s organic social initiatives and playbooks.

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📌 Senior Organic Social Strategist (Ontario)
🏢 Critical Mass
📍 Ontario