Lead sponsorship strategy for Desjardins Insurance by connecting partner opportunities, brand priorities, and business objectives. The hybrid Advisor role spans Ontario, Atlantic, and West regions with a robust analytical focus.
You will recommend portfolio opportunities, negotiate partnership agreements, and guide activations from planning through evaluation. Success requires advanced sponsorship strategy, commercial judgment, relationship management, and data interpretation. You will also advise internal teams and partners through training, toolkits, and best practices.
Key Responsibilities:
- Develop recommendations with Team Lead and stakeholders
- Align agreements with brand strategy and organizational values
- Coordinate activation concepts within broader campaigns
- Monitor contractual payments,
budgets, and compliance
- Provide sponsorship guidance, training, and best practices
Requirements:
- Bachelor's degree in business, marketing, communications, or related field
- At least five years of relevant sponsorship experience
- Advanced experience implementing measurable sponsorship strategies
- Advanced commercial acumen and risk management capability
- Advanced English and project management proficiency
Combine sponsorship strategy, commercial acumen, analytics, and advisory support to advance Desjardins Insurance portfolio performance.