Support Toptal’s acquired businesses remotely by integrating marketing data, defining metrics, and connecting analytics with financial performance. Work across global teams.
Within Toptal’s Business Analytics Center of Excellence, this Marketing Analyst rapidly assesses newly acquired companies’ marketing data. You will establish consistent tracking, attribution, and reporting while connecting acquisition, engagement, revenue, and operations. The position partners with analysts focused on current businesses and acquisitions.
Key Responsibilities: Assess and integrate newly acquired companies’ marketing data
Establish consistent tracking, attribution, and reporting
Map channel journeys to corresponding data flows




Connect marketing performance with revenue and unit economics
Identify opportunities to improve conversion and efficiency
Requirements: Bachelor’s degree required
Three or more years of analytics experience
Marketing infrastructure and Google products experience
SQL proficiency with BI tool experience
Experience managing diverse stakeholders and competing priorities
Use marketing infrastructure, M&A; integration, SQL, and stakeholder management skills to connect acquisition insights with Toptal’s broader business picture.

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📌 M&A Marketing Analytics Specialist (Alberta)
🏢 Toptal
📍 Alberta