Lead programmatic strategy and activation remotely from Canada, combining DSP expertise with measurement frameworks and B2B growth leadership. Own service expansion at Directive Consulting.
As Associate Director, Programmatic Strategy & Activation, you will shape the department’s strategic vision and programmatic offerings. The role connects paid and organic channels, supports SaaS and B2B clients, and advances campaign performance through clear analysis. You will also guide teams, partners, and cross-functional initiatives.
Key Responsibilities: Develop and execute comprehensive programmatic advertising strategies
Align initiatives with cross-functional business and marketing objectives
Define KPIs and analyze campaign performance for optimization




Manage relationships with programmatic partners, vendors, and platforms
Share industry insights as an internal thought leader
Requirements: Seven-plus years in programmatic roles
Two-plus years managing, coaching, and inspiring people
B2B or SaaS growth experience with $50k-plus monthly budgets
Hands-on DSP campaign building and optimization experience
Experience with TTD, Nexxen, DV360, or ABM
Bring programmatic leadership, DSP expertise, and analytical measurement skills to expand Directive Consulting’s B2B marketing capabilities remotely.

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📌 Associate Director Programmatic Strategy (Ontario)
🏢 Directive
📍 Ontario