Lead marketing analytics at Sun Life with Adobe Analytics and Tableau expertise while working in a hybrid office and virtual model. Turn funnel data into growth decisions.
The Manager, Marketing Analytics and Insights supports Sun Life’s Growth & Performance team within the Client Experience Office. This role owns external digital funnel measurement, campaign optimization, and data-driven recommendations. You will analyze search, social, paid media, and lead acquisition performance for strategic growth initiatives.
Key Responsibilities: Own insights for web, search, LLM, and social channels
Track paid funding performance and identify performance opportunities
Define marketing KPIs, forecasts, and funnel performance stories
Lead A/B testing with SEO and SEM teams
Prepare senior leadership reporting and actionable recommendations
Requirements: Eight or more years in digital marketing or analytics
Degree in Business, Marketing, or related field
Advanced Adobe Analytics, Adobe Target, Excel, Tableau, and PowerPoint
Experience translating analysis into recommendations, forecasts, and planning
Digital marketing tracking, measurement, and media planning expertise
Bring strategic analytics, visualization, and digital marketing measurement skills to Sun Life’s external funnel growth agenda.