Plan CRM campaigns across email and SMS for Reitmans, optimizing segmentation, personalization, deliverability, engagement, and conversion in a hybrid setting.

As CRM and Lifecycle Marketing Specialist, you report to the Manager, Customer Activation and support one brand. You execute direct-to-customer activations, coordinate calendars, monitor results, and collaborate with creative, content, product, brand, ecommerce, analytics, and retail operations teams.

Key Responsibilities:

- Plan targeted email and SMS marketing campaigns
- Manage calendars around launches, sales, and campaigns
- Implement segmentation and personalization tactics
- Monitor performance and optimize future campaigns
- Deliver A/B and multivariate testing initiatives

Requirements:

- Five or more years in CRM or lifecycle marketing
- Experience with Braze, Salesforce Marketing Cloud, Klaviyo, or similar
- Strong segmentation, personalization, and journey mapping knowledge
- Understanding of CASL compliance and deliverability standards
- Strong analytical and collaboration skills

Bring CRM execution, lifecycle strategy, and campaign optimization expertise to Reitmans, RW&CO.;, or PENN. Penningtons.

📌 CRM Lifecycle Marketing Specialist (Montreal)
🏢 Reitmans ( Canada
📍 Montreal