Manage paid social campaigns remotely for Clever Digital Marketing, using audience segmentation and creative testing to improve client performance across platforms.
As a Performance Marketing Specialist, you will work in the Paid Social department with mid- and high-tier clients. Responsibilities include campaign launches, targeting, budget allocation, KPI review, and conversion-rate optimization. You will collaborate with the Performance Marketing Manager, Senior Specialist, Creative team, and customer success managers.
Key Responsibilities: Launch and manage Facebook, Instagram, TikTok, and other campaigns
Segment audiences and make targeting decisions
Develop creative briefs, ad copy, and video ideas
Allocate budgets and review performance against client KPIs
Resolve high-level account issues with customer success managers
Requirements: At least two years managing performance Facebook campaigns
Experience with lead-generation or e-commerce accounts
At least one year of direct-response marketing experience
Advanced practical knowledge of Facebook and Instagram advertising
Experience with conversion-rate optimization and campaign reporting
Apply paid social, analytical thinking, and creative testing expertise while supporting Clever Digital Marketing clients remotely across Canada.