Plan CRM campaigns across email and SMS for Reitmans, optimizing segmentation, personalization, deliverability, engagement, and conversion in a hybrid workplace.
As CRM and Lifecycle Marketing Specialist, you report to the Manager, Customer Activation and support one brand. You execute direct-to-customer activations, coordinate calendars, monitor results, and collaborate with creative, content, product, brand, ecommerce, analytics, and retail operations teams.
Key Responsibilities: Plan targeted email and SMS marketing campaigns
Manage calendars around launches, sales, and campaigns
Implement segmentation and personalization tactics
Monitor performance and optimize future campaigns
Deliver A/B and multivariate testing initiatives
Requirements: Five or more years in CRM or lifecycle marketing
Experience with Braze, Salesforce Marketing Cloud, Klaviyo, or similar
Strong segmentation, personalization, and journey mapping knowledge
Understanding of CASL compliance and deliverability standards
Strong analytical and collaboration skills
Bring CRM execution, lifecycle strategy, and campaign optimization expertise to Reitmans, RW&CO.;, or PENN. Penningtons.

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📌 CRM Lifecycle Marketing Specialist (Quebec City)
🏢 Reitmans ( Canada
📍 Quebec City