Ways of Working: Remote - This job will be remote and/or the job is designed to be performed outside of the office. Employees will come onsite when requested by the leader.Employee Type: EmployeeGlobal Job Level (HCM): Professional 4 (11)Company Description
It started with a simple idea: what if surgery could be less invasive and recovery less painful? Nearly 30 years later, that question still fuels everything we do at
Intuitive. As a global leader in
robotic-assisted surgery
and
minimally invasive care, our technologies—like the
da Vinci surgical system
and
Ion —have transformed how care is delivered for millions of patients worldwide.We’re a team of engineers, clinicians, and innovators united by one purpose: to make surgery smarter, safer, and more human. Every day, our work helps care teams perform with greater precision and patients recover faster, improving outcomes around the world.The problems we solve demand creativity, rigor, and collaboration. The work is challenging, but deeply meaningful—because every improvement we make has the potential to change a life.If you’re ready to contribute to something bigger than yourself and help
transform the future of healthcare, you’ll find your purpose here.Job Description
Primary Function of Position:The Area Sales Representative (ASR) is responsible for driving growth through the development of new da Vinci® Surgical System opportunities across Canada within an assigned territory. This role serves as Intuitive’s primary market development and capital sales resource, focused on identifying prospective hospitals, building awareness of the clinical and economic benefits of robotic-assisted surgery, and advancing healthcare organizations through the capital acquisition process.The ASR develops regional market strategies that create demand for da Vinci Surgery throughout Canada, establishes executive and clinical advocacy, and leads complex sales efforts that result in current system placements and strategic growth opportunities. Success in this role requires strong business acumen, consultative selling skills, and the ability to influence stakeholders across provincial healthcare systems, hospital leadership, administration, and physician communities.Drive adoption of da Vinci® Surgery through the sale of new da Vinci Surgical Systems into targeted hospitals and health systems within an assigned geographyDevelop and execute regional market expansion strategies to increase awareness and adoption of da Vinci Surgery across CanadaDevelop and execute territory market development strategies designed to identify, qualify, and prioritize prospective capital opportunitiesIdentify underserved geographic markets, health systems, and hospitals throughout Canada that represent new capital growth opportunitiesGenerate awareness of robotic-assisted surgery and the value of da Vinci Surgery among hospital executives, physicians,



and key healthcare stakeholdersBuild support from surgeons and hospital administration for da Vinci Surgery by developing strong advocacy networks and strategic relationshipsEstablish and nurture relationships with service line leaders, and senior hospital administrators to advance strategic capital initiativesBuild relationships with key provincial healthcare leaders, hospital executives, surgeons, and healthcare influencers to support robotic surgery program developmentIdentify and develop surgeon champions who can advocate for the clinical and patient benefits of da Vincirobotic-assisted surgeryBuild multidisciplinary advocacy teams that support the evaluation and adoption of da Vinci technologyOrganize and manage the complete sales process from prospecting through capital approval and purchase executionCreate compelling clinical, operational, and financial business cases that support capital investment decisionsAnalyze local market dynamics, competitive activity, referral patterns, and growth opportunities to inform territory strategyPartner with the Sales Director to develop and execute strategic plans for market expansion and long-term capital growthCollaborate with cross-functional teams to understand provincial funding environments, healthcare priorities, and market dynamics that influence capital investment decisionsEffectively coordinate internal resources and stakeholders to support successful system evaluations and acquisition processesResolve contractual issues and coordinate system installation upon purchase approvalRepresent Intuitive at national, regional, and local conferences, industry meetings, and educational events to increase awareness of da Vincirobotic-assisted surgery and Intuitive technologiesEffectively manage the transition of the initial sale and system installation to the field sales team responsible for procedural growth and utilizationAchieve quarterly and annual sales objectivesDevelop knowledge of primary operating room procedures, surgical service lines, hospital operations, and da Vinci robotic-assisted surgery applicationsHandle all communications, reporting requirements, and administrative follow-up activities associated with capital sales opportunitiesQualifications
Skills, Experience, Education, & TrainingMinimum of 5 years of sales experience;
healthcare, medical device, or capital equipment sales experience strongly preferredDemonstrated success identifying, developing, and closing complex capital opportunitiesProven ability to prospect, develop, and convert new business opportunities within assigned marketsExperience engaging executive-level decision makers and navigating multifaceted purchasing processesStrong strategic planning, territory development, and opportunity management skillsKnowledge of hospital operations, healthcare economics,



and the operating room environmentProven successful track record in capital medical equipment sales or other complex healthcare technology salesProven track record of achieving or exceeding sales objectivesExcellent presentation, negotiation, and consultative selling skillsAbility to build relationships across clinical, operational, and executive stakeholder groupsAdditional Information
Due to the nature of our business and the role, please note that Intuitive and/or your customer(s) may require that you show current proof of vaccination against certain diseases including COVID-19. Details can vary by role.Intuitive is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.U.S. Export Controls Disclaimer:In accordance with the U.S. Export Administration Regulations (15 CFR §743.13(b)), some roles at Intuitive Surgical may be subject to U.S. export controls for prospective employeeswho are nationals from countries currently on embargo or sanctions status.Certain information you provide as part of the application will be used for purposes of determining whether Intuitive Surgical will need to (i) obtain an export license from the U.S. Government on your behalf (note: the government’s licensing process can take 3 to 6+ months) or (ii) implement a Technology Control Plan (“TCP”) (note: typically adds 2 weeks to the hiring process).For any Intuitive role subject to export controls, final offers are contingent upon obtaining an approved export license and/or an executed TCP prior to the prospective employee’s start date, which may or may not be flexible, and within a timeframe that does not unreasonably impede the hiring need. If applicable, candidates will be notified and instructed on any requirements for these purposes.We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.This position may be filled at a different job level than listed here dependingbusiness need and/or on the selected candidate’s experience, knowledge and skills.Compensation will be based primarily on the job level at which the role is filled and thecandidate’s qualifications, consistent with applicable law.Accommodation & Accessibility Notice:Intuitive is committed to providing reasonable accommodations to qualified individuals with disabilities. If you require assistance or an accommodation during any part of the application or interview process, please contact People Services at [email protected] provide market-competitive compensation packages, inclusive of base pay + commission, benefits, and equity. The on target earnings for this position are listed.
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📌 Area Sales Representative (Winnipeg)
🏢 Intuitive
📍 Winnipeg