Shape industrial product positioning and launches at ABB while working onsite at least two days weekly in Iberville or Milton. Turn customer insights into market action. As Product Marketing Manager, you will guide marketing for ABB’s Industrial Installation products portfolio. You will connect Product Management, Sales, and Marketing through value propositions, go-to-market strategies, integrated campaigns, and launch execution. The position reports to the Marketing Director.
Key Responsibilities
- Own product marketing plans for recent and existing products
- Translate portfolio strategies into positioning and value propositions
- Lead product launches, activation plans, timelines, budgets, and stakeholders
- Develop integrated campaigns, content, and sales enablement tools
- Monitor KPIs and recommend marketing performance improvements
Requirements:
- Eight to ten years of progressive B2B marketing experience
- At least five years in a strategic marketing role
- Bachelor’s degree in marketing, communications, business, or related field
- Experience with go-to-market strategies and product launches
- Ability to influence cross-functional teams without direct authority Apply strategic marketing, customer insight, and commercial expertise to grow ABB Industrial Installation products across complex B2B markets.