About us

We Must is a Hamilton-based custom apparel and promotional products company. We decorate and deliver branded merchandise for businesses, teams, schools and organizations across Canada and the US, with screen printing, embroidery, DTF, heat press, print-on-demand, warehousing and kitting under one roof. We also run a facility in Grand Island, NY.

We're growing and need someone to open new doors.

What you'll do

- Find and win new B2B accounts: corporate, teams and leagues, schools, events, non-profits and resellers
- Prospect by phone, email and LinkedIn; book discovery calls and meetings
- Understand each client's needs (uniforms, staff apparel, promo items, merch programs) and build quotes with our production team
- Manage your pipeline and activity in our CRM
- Grow existing accounts through reorders, upselling and new programs
- Represent We Must at trade shows, networking events and client visits
- Work with clients in both Canada and the US

What you bring

- 2+ years in B2B sales, business development or account management
- Comfortable with outbound prospecting and cold calling
- Clear, confident communicator, in writing and on the phone
- Organized and target-driven, with CRM experience (HubSpot, Salesforce, Zoho or similar)
- Eligible to work in Canada

Nice to have





- Experience selling promotional products, custom apparel, uniforms or print
- Experience selling into the US market
- Valid driver's licence and access to a vehicle for client visits

What we offer

- $55,000–$70,000 base + commission on recent and growth business
- Hybrid schedule (3 days/week in our Hamilton office)
- Room to grow with a fast-growing company

How to apply

Apply through Indeed with your resume. A short note on a deal you're proud of is a bonus.

This posting is for an existing vacancy. We use AI-assisted tools to help screen and assess applications; every hiring decision is made by a person. We welcome applicants of all backgrounds, and accommodations are available on request throughout the hiring process.

Pay: $55,000.00-$70,000.00 per year

Ability to commute/relocate:

- Hamilton, ON L8H 6N6: reliably commute or plan to relocate before starting work (required)

Application question(s):

- Briefly describe any experience selling promotional products, custom apparel, uniforms or print, including the types of clients you sold to.

Experience:

- B2B sales: 2 years (preferred)

Work Location: Hybrid remote in Hamilton, ON L8H 6N6

📌 Business Development Associate (Hamilton)
🏢 We Must
📍 Hamilton