Senior Brand & Sales Manager

Back River Group Inc. | Montréal, Québec

Back River Group is a Canadian distributor of leading sports, outdoor, and active lifestyle brands. For more than 22 years, we have helped international brands grow in Canada through robust retail relationships, strategic brand development, and hands-on execution.

We are looking for an experienced Senior Brand & Sales Manager to lead the growth of a portfolio of brands across Canada. This position combines brand management and sales management, with responsibility for building brand presence, strengthening retail partnerships, and delivering profitable growth.

- BRG is looking for someone specifically with 3+ years of experience in the Canadian Sporting Goods and/or Footwear Industries.

The opportunity

You will translate brand strategy into practical sales plans and work closely with brand partners, retailers, sales representatives, and our internal team. The ideal candidate is equally comfortable discussing long-term brand direction, presenting to a major retail buyer, and working through forecasts and inventory requirements.

Key responsibilities

Brand strategy and management

- Develop and execute annual brand plans, including sales targets, distribution priorities, product launches, and promotional initiatives.
- Serve as the primary contact for assigned brand partners, maintaining strong relationships and alignment on Canadian market priorities.
- Identify opportunities through market analysis, consumer trends, competitor activity, and retailer feedback.
- Guide product positioning, assortment planning, and pricing recommendations.

Sales and business development

- Develop and execute sales plans that grow revenue, protect margins, and build lasting retail partnerships.
- Manage and grow key accounts while identifying and securing new retail opportunities.
- Lead retailer presentations, assortment reviews, seasonal sell-ins, and commercial negotiations.




- Set clear priorities and targets for sales representatives, and support them with product knowledge, sales tools, and account planning.
- Monitor account performance, sell-through, and replenishment opportunities, taking action where needed.
- Build relationships across specialty, sporting goods, footwear, outdoor, and other relevant retail channels.

Forecasting and commercial performance

- Own sales forecasts and contribute to purchasing and inventory planning.
- Collaborate with operations to align product availability with customer demand and brand objectives.
- Track revenue, gross margin, inventory performance, and progress against targets.
- Provide management and brand partners with clear business updates, recommendations, and action plans.

What you bring

- At least five years of relevant experience in brand management, sales management, or key account management, with demonstrated responsibility for business growth.
- At least 3 years experience in sports, outdoor, footwear, apparel, accessories, or a related consumer products category.
- A proven ability to build retail relationships, win new business, and deliver profitable sales growth.
- An understanding of the Canadian retail footwear market; established buyer relationships are an asset. Experience in the sporting goods market is also an asset.
- Solid commercial judgment, negotiation skills, and confidence working with sales data, forecasts, pricing, and margins.
- The ability to balance strategic planning with day-to-day execution in an entrepreneurial business.
- Strong organizational skills, personal accountability, and a collaborative approach.
- Proficiency in Excel and Microsoft 365; experience with ERP and CRM systems is an asset.
- English and French communication skills to support relationships in Québec and across Canada is an asset.
- Willingness to travel for retailer meetings, trade shows, and brand partner meetings.

Pay: From $120,000.00 per year

Benefits:

- Casual dress
- On-site parking
- Work from home

Work Location: Hybrid remote in Saint-Laurent, QC

📌 Brand+Sales Manager (Saint-Laurent)
🏢 The Back River Group
📍 Saint-Laurent