Must reside in Canada.

Do you come up with the idea, build the campaign, launch it, watch the numbers, and keep pushing until it works? We’re looking for someone who owns their work from first idea to final result, and who does much of that work themselves.

We’re a not-for-profit initiative on a mission to help parents and families raise children who love to move and grow up active, healthy, and happy. Put simply, we’re making sure the play-based childhood doesn’t go the way of the dinosaurs.

Since 2012, Active for Life has put thousands of articles, tools, and resources into the hands of parents. The library is built. What we need now is someone to get it seen, used, and acted upon.

WHERE WE ARE HEADED

We want the Active for Life brand to be edgier, funnier, and impossible to ignore: campaigns that take a stance, poke at screen-addiction culture, and make parents stop and react. We’re looking for someone who’ll push the limits, pitch the ideas that make us a little nervous, and know how to land them without losing the trust parents and educators place in us.

THE ROLE

Reporting to our product manager, you’ll set the marketing direction and creative tone for Active for Life and lead the work of our creative team (content editor, social media managers, ad manager, community coordinator, and designers). This is not a strategy-only role. We’re a lean organization, and most of your hours will go to doing the work: writing copy, building emails, setting up and optimizing ad campaigns, pitching media outlets, and pulling the reports. You’ll use the team to extend what you can do, not to hand everything off.

You’ll also support our program, Learn Through Active Play (LTAP),



a free professional development program for early childhood educators. LTAP’s campaigns are run by an external agency. Your part is to provide assets, coordinate with our team, and help keep things moving.

WHAT YOU'LL OWN

- Pushing Active for Life’s voice to be bolder, funnier, and more provocative across every channel
- Planning, building, and running Active for Life campaigns across web, social, email, and paid channels, from first idea to final report
- Lead our creative team (content editor, social media managers, ad manager, community coordinator, and designers)in supporting the execution of the campaigns.
- Hands-on execution: writing campaign copy, building and sending emails, and setting up and optimizing alongside our ad manager and social media manager
- Tracking performance monthly, reporting what’s working, and acting on it without waiting to be asked
- Turning our existing library into campaigns that grab parents’ attention and get them to act
- Traditional media outreach (radio, local and national newspapers), including personally pitching outlets and securing public service announcement (PSA) placements for our ads
- Directing the creative team’s work so campaigns ship on time, to a high standard, and with real personality
- Supporting the Learn Through Active Play agency campaign with assets, coordination, and channel support





WHAT SUCCESS LOOKS LIKE

- In your first 30 days, you’ve audited Active for Life’s channels and pitched a short list of priority campaigns, including at least one that pushes us out of our comfort zone.
- By 90 days, at least two of those campaigns are live, measured, and being improved, and you have built a meaningful part of them yourself.
- Ongoing, people notice and talk about Active for Life, and you finish what you start. Every initiative ends with results and a recommendation for what’s next.

WHAT YOU'LL BRING

- A track record of launching campaigns yourself and keeping them running, with results you can show
- Work that took creative risks and got people talking, plus the judgment to know where the line is
- A sense of humour and a voice that doesn’t sound like every other parenting brand
- Hands-on experience with analytics, email marketing tools, and analytics
- Experience marketing to parents or family audiences
- Comfort across all types of media: digital, traditional, and PSA placement
- Creativity, and the ability to push a team to be bold
- A genuine belief and passion in active play-based and screen-balanced childhoods

THE DETAILS

- Part-time, approximately 60 hours per month.
- Remote, Canada-based, available during [Pacific/Eastern] business hours
- $45 per hour

Job Type: Part-time

Pay: $45.00 per hour

Expected hours: 10.0 – 20.0 per week

Benefits:

- Casual dress
- Adaptable schedule
- Work from home

Education:

- Bachelor's Degree (required)

Experience:

- Marketing: 5 years (required)
- Content marketing: 5 years (preferred)

Location:

- Canada (required)

Work Location: In person

📌 Digital Marketing Coordinator (Canada)
🏢 Active for Life and Learn Through Active Play
📍 Canada