Social Media and Content Specialist

Posted: November 6, 2026

Location: Winnipeg, MB

Mondetta is looking for a creative, organized and results-focused Social Media & Content Specialist to support the digital presence of our portfolio of apparel and lifestyle brands.

This is a hands-on role for someone who can move confidently between planning and execution: building content calendars, writing strong copy, creating and coordinating assets, publishing content, engaging with our online communities and using performance data to improve what we do next.

Working within the broader direction set by the Marketing Manager, you will own the day-to-day planning, execution and optimization of social and digital content across the Mondetta group of brands. You will bring expertise, fresh ideas and recommendations forward while helping translate brand, product, retail and campaign priorities into timely, relevant content.

Success in this role will be measured by the consistent delivery of engaging, accurate and on-brand content; healthy community engagement; organized content processes; and the ability to use performance insights to strengthen future campaigns and customer action.

Why Join Mondetta

For over 40 years, Mondetta has built a globally recognized apparel business from its headquarters in Winnipeg. Today, our portfolio includes distinct apparel and lifestyle brands serving customers across retail, e-commerce and wholesale channels.

This role offers the opportunity to shape how our brands show up online while working closely with Marketing, Graphic Design, E-Commerce, Retail, Public Relations, Customer Service and other teams across the business.

For the right individual, this is an opportunity to build broad experience across multiple brands, develop strong digital and content expertise, and play a visible role in how Mondetta connects with its customers and communities.

What You Will Do

Create and Publish Engaging Content

- Build and maintain social media and content calendars aligned with product launches, seasonal campaigns, retail priorities, cultural moments and broader marketing plans.
- Create, adapt, schedule and publish platform-appropriate content across Instagram, TikTok, Facebook, YouTube, Pinterest, LinkedIn and emerging channels.
- Write and edit captions, short-form scripts, social copy, email copy and campaign messaging that reflect each brand’s voice and audience.
- Create and repurpose social-first content, including short-form video, using smartphone capture and basic editing tools where appropriate.
- Adapt content for different brands, platforms and audiences rather than taking a one-size-fits-all approach.
- Apply established brand voice, visual identity, community guidelines and campaign direction consistently across channels.
- Support email marketing execution, including content development, campaign coordination, testing, scheduling and performance review.

Coordinate Content and Campaign Delivery

- Coordinate the day-to-day content workflow from brief through approval, production, publishing and reporting.
- Create clear content briefs and shot lists and support photography, video and other content-capture activities.
- Work with internal Marketing, Graphic Design, Photography, E-Commerce, Retail, Public Relations and Customer Service teams to deliver coordinated campaigns.
- Partner with external creators, influencers, agencies and vendors when required.
- Keep content deliverables on schedule and communicate deadlines, requirements and dependencies to the appropriate teams.
- Maintain organized libraries of approved assets, copy, usage rights,



creator permissions and campaign materials.
- Document recurring processes, platform access, calendars, approval steps and reporting methods to support continuity and effective teamwork.

Build and Support Our Online Communities

- Monitor comments, direct messages, brand mentions and emerging online conversations.
- Respond to or route inquiries using approved community guidelines and escalation processes.
- Help build positive and engaged communities around Mondetta’s brands.
- Identify customer feedback, sensitive conversations and potential brand or reputational concerns and escalate them appropriately.
- Work with Customer Service and other internal teams to ensure responses are accurate, consistent and helpful.
- Identify opportunities to source, encourage and responsibly repurpose user-generated content.
- Confirm appropriate permissions and usage rights before publishing customer or creator content.

Support Influencers, Creators and Partnerships

- Support influencer, creator, ambassador, partnership, public relations and event content.
- Coordinate content requirements, briefs, timelines, deliverables and approvals.
- Help ensure appropriate disclosures and permissions are in place.
- Support the amplification of creator, partnership and event content across relevant channels.
- Track and report on content performance and agreed deliverables.

Use Data to Improve Performance

- Track and report on agreed measures such as reach, engagement, audience growth, qualified website traffic, email performance and conversions.
- Translate performance results into clear recommendations for content, timing, channels and future campaigns.
- Use social listening, customer feedback, competitive activity and platform trends to identify opportunities and emerging risks.
- Optimize content for platform search and discoverability through robust captions, keywords, hashtags, metadata, accessibility practices and platform-specific best practices.
- Identify emerging features, formats and platforms and test new approaches within agreed priorities.
- Work with the appropriate internal partners to support organic content that may be adapted for paid social or broader campaign use.
- Use emerging and AI-enabled tools responsibly to support content ideas, production and workflow efficiency while maintaining accuracy, brand voice and appropriate human review.

Contribute Expertise and Recommendations

- Bring forward ideas and recommendations related to social strategy, channel opportunities, campaign planning, performance measures and brand storytelling.
- Stay current on social media trends, platform updates, algorithm changes and changing audience behaviour.
- Recommend new content formats, tools and approaches that could strengthen engagement or improve workflow.
- Work independently within established brand and marketing direction.
- Make day-to-day content and channel decisions while escalating significant brand, reputational, budget or strategic decisions to the Marketing Manager.

What You Bring

- Approximately 3 to 5 years of hands-on experience in social media, content marketing, digital media or brand marketing.
- A strong portfolio showing social content, campaign work, short-form video,



copywriting or community growth.
- Demonstrated experience managing content calendars and publishing across major social platforms.
- Robust writing and editing skills, with the ability to adapt voice and format by brand, audience and platform.
- Experience creating or coordinating social-first and short-form video content.
- Working knowledge of social and email analytics, including the ability to explain results and recommend next steps.
- Comfort using tools such as Canva, Adobe Creative Cloud and native or third-party social scheduling platforms.
- Experience with project-management tools such as Monday.com and organized approval workflows.
- Working knowledge of SEO and social discoverability, including keywords, hashtags, metadata and platform search behaviour.
- Understanding of influencer disclosures, usage permissions, copyright, privacy, accessibility and responsible online community practices.
- Strong judgment, attention to detail and the ability to manage competing deadlines in a fast-moving environment.
- Clear, respectful communication and the ability to collaborate across different teams.
- Post-secondary education in marketing, communications, digital media or a related field is an asset. Equivalent practical experience will also be considered.
- Ability to work from Mondetta’s Winnipeg office.
- Flexibility to support occasional planned evening or weekend coverage for launches, events, retail activities or real-time content.

What Would Make You Stand Out

- Experience working in apparel, fashion, lifestyle, retail, premium consumer goods or direct-to-consumer brands.
- Strong photography, videography or short-form video-editing skills.
- Experience supporting influencer, creator, ambassador or user-generated content programs.
- Experience connecting organic social content to e-commerce, product launches, retail activity or paid-social creative.
- Experience working across multiple brands with distinct voices and audiences.
- A track record of using content and performance insights to produce measurable improvements in engagement, traffic or customer action.
- An eye for emerging cultural moments and trends, combined with sound judgment about whether they are appropriate for a brand.

What Mondetta Offers

- Competitive compensation program.
- Comprehensive health, dental, and wellness benefits.
- Paid vacation and sick time.
- Employee and Family Assistance Program (EFAP).
- Employee product discounts across Mondetta brands.
- Paid volunteer time.
- Learning and development opportunities.
- A collaborative environment where initiative and results are valued.

How to Apply

Interested applicants should email their resume and cover letter to [email protected] with the subject line “Social Media & Content Specialist”. We thank all applicants for their interest; however, only candidates selected for interviews will be contacted.

Accessibility, Equity & Inclusion

At Mondetta, we believe our differences make us stronger. Inspired by our founders’ immigrant journey and our commitment to a spirit of unification, we strive to create a workplace where all employees feel respected, valued, and empowered to contribute. We welcome applications from people of all backgrounds, identities, experiences, and perspectives.

Mondetta is committed to providing an inclusive and accessible recruitment experience. Applicants who require accommodation at any stage of the recruitment or selection process are encouraged to contact Human Resources at [email protected]. Accommodation will be provided in accordance with applicable legislation and individual needs.

📌 Social Media and Content Specialist (Winnipeg)
🏢 Mondetta Canada
📍 Winnipeg