Drive customer expansion at SOCi.ai through account-based marketing, AI-enabled workflows, and data-driven campaigns supporting distributed brands. This leadership role manages two Demand Generation Managers and a Marketing Coordinator. The Director, Customer & Partner Marketing owns programs for cross-sell, upsell, account growth, retention, and partner-sourced pipeline. You will serve multi-location brands, franchise organizations, and property businesses while collaborating with Sales, Account Management, Customer Success, Partnerships, and Product Marketing. Revenue accountability and operational efficiency remain central. Key Responsibilities:

Develop customer marketing strategies generating expansion pipeline and retention support Build account-based campaigns for complex customer buying groups Lead lifecycle campaigns, nurture programs, webinars, events,



and communications Create co-marketing programs with agencies, technology providers, and resellers Analyze performance data and optimize investments, workflows, and campaigns Requirements:

8+ years of B2B SaaS marketing experience 5+ years in customer, expansion, or partner marketing 3+ years managing and developing high-performing teams Experience with Marketo, Salesforce, automation, and AI-enabled workflows Proven pipeline and revenue results from cross-sell and upsell programs Lead SOCi.ai customer expansion marketing with account-based strategy, AI-enabled execution, partner collaboration, and measurable revenue accountability.

📌 Director Customer Expansion Marketing (Winnipeg)
🏢 SOCi.ai
📍 Winnipeg