About Us:
Swanwick Sleep is an established international e-commerce brand focused on helping people live healthier lives through better light management and sleep.

Best known for our Swannies blue-light blocking eyewear, we combine science, thoughtful design, and everyday practicality to create products that support healthier daily routines.

We're looking for an experienced, hands-on E-Commerce Marketing Manager to help execute our marketing strategy and support the next stage of the company's growth.

About the Role:
We're seeking an organized, commercially minded E-Commerce Marketing Manager who can turn marketing strategy into action. Working closely with our Chief of Marketing and CEO, you'll be responsible for implementing marketing initiatives, managing external agencies and contractors, coordinating campaigns, and ensuring projects are delivered effectively and on schedule.

Our marketing structure includes a paid advertising agency, email marketing agency, affiliate manager, and other creative and marketing partners. You'll be the central point of coordination, making sure everyone is aligned, accountable, and working toward the same business objectives.

The Chief of Marketing will provide overarching strategic direction, but we'll rely on you to translate that strategy into actionable plans, manage day-to-day execution, monitor performance, and proactively identify opportunities for improvement.

This is a part-time, remote position with the opportunity to expand as the company grows.

Key Responsibilities:
Marketing Execution & CoordinationWork closely with the Chief of Marketing to translate marketing strategy into actionable plans and campaigns.

Manage the overall marketing calendar, including seasonal campaigns, product launches, promotions, and ongoing initiatives.Coordinate marketing activities across paid advertising, email, SMS, affiliate marketing, social media, and the website.

Manage project timelines, deliverables, and priorities to ensure campaigns launch successfully.

Proactively identify execution gaps, recommend improvements, and keep projects moving forward.

Agency & Partner Management:
Serve as the primary day-to-day contact for our paid advertising agency, email marketing agency, affiliate manager, and other external partners.

Communicate marketing objectives, campaign briefs, priorities, and deadlines.

Review agency performance, deliverables, and results to ensure alignment with business goals.





Coordinate creative assets, messaging, promotions, and campaign launches across marketing channels.

Hold agencies and contractors accountable for deadlines, quality, and agreed performance objectives.

E-Commerce & Performance Optimization:
Monitor Shopify sales performance, customer acquisition costs, return on ad spend, conversion rates, and other key e-commerce metrics.

Work with agencies to identify opportunities to improve campaign results and marketing efficiency.

Oversee the implementation of email and SMS campaigns, automated flows, and customer retention initiatives.

Coordinate website updates, landing pages, promotional offers, and conversion optimization initiatives.

Help ensure marketing budgets are used efficiently and support profitable growth.

Product Launches & Brand Development:
Coordinate with the COO on product development initiatives and new product launches.

Manage launch timelines, marketing assets, product messaging, and cross-channel execution.

Coordinate product photography, creative development, website updates, and campaign materials.

Ensure a consistent, premium brand experience across all customer touchpoints.Support market research, competitor analysis, and customer insights to inform marketing decisions.

Reporting & Communication:
Prepare regular, concise marketing performance reports for the COM and COO.

Track progress against campaign objectives, budgets, and KPIs.Identify issues early and propose practical solutions.

Maintain clear communication between internal leadership, agencies, and contractors.

Recommend tactical adjustments based on performance data and customer insights.

Required Experience:
6+ years of experience in e-commerce or digital marketing, ideally with a direct-to-consumer brand.

Strong working knowledge of Shopify, Klaviyo, Meta Ads, Google Ads, Clarity, and e-commerce analytics.

Experience coordinating marketing campaigns across multiple channels.

Demonstrated ability to manage external agencies, freelancers, or marketing contractors.

Strong project management and organizational skills,



with excellent attention to detail.

Commercial understanding of e-commerce metrics, marketing budgets, and profitability.

Ability to take strategic direction, work independently, and deliver results without constant supervision.

Experience in the United States e-commerce market, nice to have UK and Canada.

Nice to Have:
Experience in wellness, eyewear, lifestyle, or premium consumer brands.

Experience with affiliate and influencer marketing.

Familiarity with SEO, conversion rate optimization, and customer retention.

The Ideal Candidate:
You're an experienced e-commerce marketer who enjoys making things happen.You understand marketing strategy, but your real strength is execution. You can take a strategic direction, break it down into clear actions, coordinate the right people, and ensure everything gets delivered.

You're comfortable managing agencies, reviewing performance reports, organizing campaigns, and handling the many moving parts of a growing e-commerce business.

You don't need to personally design every ad or build every email, but you understand the channels well enough to provide useful feedback, challenge agency recommendations, and recognize when something isn't working.

You're proactive, detail-oriented, resourceful, and comfortable working within a small, entrepreneurial team where everyone takes ownership.

Position Details:
Position: Part-Time E-Commerce Marketing Manager

Location: Remote but located in a North American time zone

Schedule: Flexible part-time hours during North American business hours

Reports to: COOWorks closely with: COM, external agencies, and marketing partners

Compensation: Based on experience and agreed working hours

Growth Chance: Potential for increased hours and responsibilities as the company grows

How to Apply:
Please submit your resume along with a brief introduction highlighting your e-commerce marketing experience.

We'd particularly like to know:Which e-commerce brands you've worked with and your role in managing their marketing.

Your experience managing agencies, contractors, and multi-channel campaigns.An example of a marketing strategy or campaign you successfully implemented and the results achieved.

We're looking for someone who can bring structure, accountability, and strong execution to our marketing operations—and help Swanwick continue to grow.

Work Location: Remote

📌 Remote E-Commerce Marketing Manager (Part-Time) (Vancouver)
🏢 Swanwick Sleep
📍 Vancouver