Own Jobber’s lead nurture and conversion engine from Edmonton, Toronto, Vancouver, or Kitchener-Waterloo, connecting customer journeys to revenue.

The Senior Lifecycle Marketing Manager will lead the Leads portfolio end to end, from initial nurture through trial conversion. You will diagnose where leads and trials are lost, size opportunities, and prioritize work. Using automation, AI-enriched profiles, and personalized communications, you will connect customer experiences across the funnel. You will partner with Revenue Communications, Product, Sales, Success, Growth, Marketing, and Business Operations to improve journeys at scale.

Key Responsibilities:

- Diagnose funnel losses and prioritize portfolio opportunities
- Own programs converting leads into trials and customers
- Configure journeys, emails,



and automation as needed
- Partner cross-functionally on continuous personalized experiences
- Keep leadership informed on acquisition plans and handoffs

Requirements:

- Proven B2B SaaS nurture and conversion program ownership
- Experience building enrichment, orchestration, or journey logic
- Ability to interpret incomplete data and test hypotheses
- Experience moving metrics through program iteration
- Ability to understand behavior and change journeys accordingly

Apply lead nurture expertise, funnel diagnosis, and personalized automation to expand Jobber’s lifecycle marketing impact.

📌 Lead Nurture and Conversion Manager (Vancouver)
🏢 Content Creators
📍 Vancouver