About Backpack Digital Media

We’re a Vancouver marketing agency that works as an extension of our clients’ teams. We learn each business like we work in it, run campaigns that bring in real customers, and improve them every month. Our clients range from contractors and home service companies to restaurants, clinics and professional services.

We’re growing, and we’re looking for a paid ads specialist to own client campaigns and the results that come from them.

Who you are

You’re analytical and you care about results. When a campaign isn’t performing, you dig into the data, figure out why, and come back with a plan. You don’t wait to be told what to fix. You’re just as comfortable on a call explaining those results to a business owner as you are inside an ad account.

What you’ll do

- Build, run and optimise Google and Meta ad campaigns, and set up campaigns on other channels like TikTok and YouTube when clients need them
- Create ad creative, including static ads and ad copy, using tools like Canva and Claude Design
- Set up lead forms, conversion tracking and call tracking so every lead is counted
- Test ads, audiences and offers, and improve cost per lead month over month
- Spot problems early, find the cause and fix them before the client notices
- Run monthly reporting calls with clients, explaining results and next steps in plain language
- Use AI tools every day to work faster, from research and copy to reporting and analysis

What you bring

- 3+ years of hands-on experience running Google Ads and Meta Ads Manager campaigns
- Lead generation experience: you’ve managed campaigns where success meant revenue generated, calls and form fills, not just clicks
- A strong analytical mindset. You’re comfortable in the numbers and use them to make decisions
- Experience creating ad creative and writing ad copy that converts




- Working knowledge of other paid channels (TikTok, YouTube, LinkedIn) and where each one fits
- Comfort with conversion tracking (Google Analytics 4, Google Tag Manager, Meta Pixel)
- Confidence leading client calls and explaining results to non-marketers
- You’re comfortable with AI tools like Claude and ChatGPT and excited to use them in your daily work
- Strong attention to detail. You catch the wasted spend before the client does
- You’re based in Metro Vancouver and can work from our Kerrisdale office part of the week

Nice to have

- Capturing easy photo and video content on site with a phone
- Email marketing experience (Klaviyo, Mailchimp or similar)
- Google Local Services Ads experience
- Experience with home services or trades clients
- Agency experience managing several accounts at once

What we offer

- $30 to $40 per hour, depending on experience
- Hybrid work: part of the week in our Kerrisdale office, the rest remote
- Starts at 2 to 3 days per week and grows to full time as we add clients
- Room to grow into leading our paid media work as the team expands
- Real ownership of client accounts and direct impact on results

How to apply

Send your resume and a few sentences about one campaign you improved: what the problem was, what you changed, and the result in numbers.

Pay: $30.00-$40.00 per hour

Ability to commute/relocate:

- Vancouver, BC V6M 3W8: reliably commute or plan to relocate before starting work (required)

Application question(s):

- What’s the largest monthly ad spend you’ve managed across all accounts?
- The role starts at 2 to 3 days per week in mid-January 2027 and grows to full time. Is that what you’re looking for?
- Describe a campaign that wasn’t performing. How did you find the cause, and what did you change?

Experience:

- Google and Meta Ads: 3 years (required)

Work Location: Hybrid remote in Vancouver, BC V6M 3W8

📌 Paid Ads Specialist (Google and Meta), Part-Time (Vancouver)
🏢 Backpack Digital Media
📍 Vancouver